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Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld - Eine empirische Betrachtung aus Anbieter-... Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld - Eine empirische Betrachtung aus Anbieter- und Kundensicht (German, Paperback, 2009 ed.)
Prof Dr Dr H C Mult Christian Homburg; Jana Prigge
R1,670 Discovery Miles 16 700
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Jana-Kristin Prigge untersucht die Gestaltung und Auswirkungen von Produkteliminationen in einem Business-to-Business-Umfeld. Ihre Untersuchungen stutzen sich auf eine umfangreiche, branchenubergreifende Befragung von eliminierenden Anbietern und betroffenen Kunden."

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