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Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld - Eine empirische Betrachtung aus Anbieter- und Kundensicht (German, Paperback, 2009 ed.) Loot Price: R1,670
Discovery Miles 16 700
Repayment Terms: R157 pm x 12*
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Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld - Eine empirische Betrachtung aus Anbieter-...

Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld - Eine empirische Betrachtung aus Anbieter- und Kundensicht (German, Paperback, 2009 ed.)

Prof Dr Dr H C Mult Christian Homburg; Jana Prigge

Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim

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Loot Price R1,670 Discovery Miles 16 700 | Repayment Terms: R157 pm x 12*

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Jana-Kristin Prigge untersucht die Gestaltung und Auswirkungen von Produkteliminationen in einem Business-to-Business-Umfeld. Ihre Untersuchungen stutzen sich auf eine umfangreiche, branchenubergreifende Befragung von eliminierenden Anbietern und betroffenen Kunden."

General

Imprint: Gabler
Country of origin: Germany
Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim
Release date: December 2008
First published: 2009
Foreword by: Prof Dr Dr H C Mult Christian Homburg
Authors: Jana Prigge
Dimensions: 210 x 148 x 9mm (L x W x T)
Format: Paperback
Pages: 147
Edition: 2009 ed.
ISBN-13: 978-3-8349-1445-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1445-2
Barcode: 9783834914453

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