Although Buddhism is known for emphasizing the importance of detachment from materiality and money, in the last few decades Buddhists have become increasingly ensconced in the global market economy. The contributors to this volume address how Buddhists have become active participants in market dynamics in a global age, and how Buddhists and non-Buddhists alike engage Buddhism economically. Whether adopting market logics to promote the Buddha's teachings, serving as a source of semantics and technologies to maximize company profits, or reacting against the marketing and branding of the religion, Buddhists in the twenty-first century are marked by a heightened engagement with capitalism. Eight case studies present new research on contemporary Buddhist economic dynamics with an emphasis on not only the economic dimensions of religion, but also the religious dimensions of economic relations. In a wide range of geographic settings from Asia to Europe and beyond, the studies examine institutional as well as individual actions and responses to Buddhist economic relations. The research in this volume illustrates Buddhism's positioning in various ways - as a religion, spirituality, and non-religion; an identification, tradition, and culture; a source of values and morals; a world-view and way of life; a philosophy and science; even an economy, brand, and commodity. The work explores Buddhism's flexible and shifting qualities within the context of capitalism, and consumer society's reshaping of its portrayal and promotion in contemporary societies worldwide.

Although Buddhism is known for emphasizing the importance of detachment from materiality and money, in the last few decades Buddhists have become increasingly ensconced in the global market economy. The contributors to this volume address how Buddhists have become active participants in market dynamics in a global age, and how Buddhists and non-Buddhists alike engage Buddhism economically. Whether adopting market logics to promote the Buddha's teachings, serving as a source of semantics and technologies to maximize company profits, or reacting against the marketing and branding of the religion, Buddhists in the twenty-first century are marked by a heightened engagement with capitalism. Eight case studies present new research on contemporary Buddhist economic dynamics with an emphasis on not only the economic dimensions of religion, but also the religious dimensions of economic relations. In a wide range of geographic settings from Asia to Europe and beyond, the studies examine institutional as well as individual actions and responses to Buddhist economic relations. The research in this volume illustrates Buddhism's positioning in various ways-as a religion, spirituality, and non-religion; an identification, tradition, and culture; a source of values and morals; a world-view and way of life; a philosophy and science; even an economy, brand, and commodity. The work explores Buddhism's flexible and shifting qualities within the context of capitalism, and consumer society's reshaping of its portrayal and promotion in contemporary societies worldwide.

The speed and extent of the Tibetan Buddhist monastic revival make it one of the most extraordinary stories of religious resurgence in post-Mao China. At the end of the 1970s, there were no working monasteries; within a decade, thousands had been reconstructed and repopulated. Most studies have focused on the political challenges facing Tibetan monasteries, emphasizing their relationship to the Chinese state. Yet, in their efforts to revive and develop their institutions, monks have also had to negotiate a rapidly changing society, playing a delicate balancing act fraught with moral dilemma as well as political danger. Drawing on the recent "moral turn" in anthropology, this volume, the first full-length ethnographic study of the subject, explores the social and moral dimensions of monastic revival and reform across a range of Geluk monasteries in northeast Tibet (Amdo/Qinghai Province) from the 1980s on. Author Jane Caple's analysis shows that ideas and debates about how best to maintain the mundane bases of monastic Buddhism-economy and population-are intermeshed with those concerning the proper role and conduct of monks and the ethics of monastic-lay relations. Facing a shrinking monastic population, monks are grappling with the impacts of secular education, demographic transition, rising living standards, urbanization, and marketization, all of which have driven debates within Buddhism elsewhere and fueled perceptions of monastic decline. Some Tibetans-including monks-are even questioning the "good" of the mass form of monasticism that has been a distinctive feature of Tibetan society for hundreds of years. Given monastic Buddhism's integral position in Tibetan community life and association with Tibetan identity, Caple argues that its precarity in relation to Tibetan society raises questions about its future that go well beyond the issue of religious freedom.

The speed and extent of the Tibetan Buddhist monastic revival make it one of the most extraordinary stories of religious resurgence in post-Mao China. At the end of the 1970s, there were no working monasteries; within a decade, thousands had been reconstructed and repopulated. Most studies have focused on the political challenges facing Tibetan monasteries, emphasizing their relationship to the Chinese state. Yet, in their efforts to revive and develop their institutions, monks have also had to negotiate a rapidly changing society, playing a delicate balancing act fraught with moral dilemma as well as political danger. Drawing on the recent "moral turn" in anthropology, this volume, the first full-length ethnographic study of the subject, explores the social and moral dimensions of monastic revival and reform across a range of Geluk monasteries in northeast Tibet (Amdo/Qinghai province) from the 1980s on. Author Jane Caple's analysis shows that ideas and debates about how best to maintain the mundane bases of monastic Buddhism-economy and population-are intermeshed with those concerning the proper role and conduct of monks and the ethics of monastic-lay relations. Facing a shrinking monastic population, monks are grappling with the impacts of secular education, demographic transition, rising living standards, urbanization, and marketization, all of which have driven debates within Buddhism elsewhere and fueled perceptions of monastic decline. Some Tibetans-including monks-are even questioning the "good" of the mass form of monasticism that has been a distinctive feature of Tibetan society for hundreds of years. Given monastic Buddhism's integral position in Tibetan community life and association with Tibetan identity, Caple argues that its precarity in relation to Tibetan society raises questions about its future that go well beyond the issue of religious freedom.