Understand the core concepts of marketing explained in a real-life context Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within the text. Benefit from new and updated features such as: Revised chapters such as the one on segmentation reflect the growing importance of the individual customer and customer persona characteristics. End-of-chapter review questions that compound your understanding and show how to apply the concepts covered in real life contexts. New case studies to show how marketing theory is applied in the real world. With a full range of online resources, this text gives you thorough insight into the principles of marketing and their application in real-life industry.

From its origins in the University of Birmingham’s then Institute of Education in 1948, Educational Review has emerged as a leading international journal for generic educational research. Seventy-five years on, Mapping the Field presents a detailed account of education theory and research, policy, and practice through the lens of key articles published in the journal over this timespan. Volume II opens with Part I, a collection of articles examining teachers’ job (dis/) satisfaction and stress, and the gendered composition of the teaching workforce. Articles in Part II trace a shift in academic focus from schools seen as families/communities, to the parent-school relationship. The concepts of inclusion and equality—and strategies for their fulfilment in education—are interrogated in Part III. The volume concludes with Part IV, in which diverse identities in the education field are represented. Curated and introduced by the editors, the articles included in both volumes of Mapping the Field represent a careful selection from the work of scholars whose ideas have been, and continue to be, influential in the field of education. Overall, this major text covers a wide range of topics and offers original insights into educational policy, provision, processes, and practice from around the world.

Local Management of Schools (LMS) has placed considerable pressures on heads, managers and school governors. It has raised the issues of budget management and wider decision making and on top of this has been the additional pressure of OFSTED inspection. Drawing on their research into 18 secondary schools, the authors of this work examine the practicalities of managing a budget. They discuss their findings from the perspectives of all those involved, including parents, pupils, governors, teachers, heads and support staff. Using a variety of case studies, the book illustrates and analyzes the effectiveness of a range of management styles, and focuses in particular on the effect these have on the pupils on these schools. It describes how schools can successfully use their responsibility over resources to develop and support a wide range of initiatives. Throughout the book, the authors highlight examples of good practice, placing this in the context of OFSTED inspections. This work should be of use to all heads, managers and governors who are concerned about how management of resources can be linked to the educational experiences of the pupils in their schools.

Monologues / Characters: 2 male (optional), 6 f

Scenery: Bare stage

The author of Talking With and other hits has never been funnier or more compelling than in this suite of theatrical miniatures over thirty two minute monologues. The two men in the cast are optional foils for the six compelling women who perform a collage about contemporary woman in all her warmth and majesty, her fear and frustration, her joy and sadness. Vital Signs wowed audiences at the Humana Festival at Actors Theatre of Louisville, where it was directed of Jon Jory whose notes are published with the play.

"Vital and original." N.Y. Times.

"Offers wonderful opportunities for actresses to show off their versatility." Washington Times.

"Martin's eye and ear for the texture of everyday life in this culture is as playfully accurate as Lily Tomlin and Jane Wagner's. She's a fine quipster; but she manages, too, to open little windows of sadness into women's souls." Detroit News.

From its origins in the University of Birmingham’s then Institute of Education in 1948, Educational Review has emerged as a leading international journal for generic educational research. Seventy-five years on, Mapping the Field presents a detailed account of education theory and research, policy, and practice through the lens of some of the key articles published in the journal over this timespan. The Foreword written by the journal’s editors in Volume I presents a comprehensive account of the changing context for education scholarship and plots the key events in the development of the journal. The articles in Part I discuss some of the underpinning theories and research methodologies which have guided education researchers and practitioners, both past and present. Parts II and III focus on politics and policymaking in education and on the challenges involved in managing educational practice. The articles included in both volumes of Mapping the Field represent a careful selection from the work of scholars whose ideas have been, and continue to be, influential in the field of education. Overall, this major text covers a wide range of topics and offers original insights into educational policy, provision, processes, and practice from around the world.

This madcap comedy follows three actresses across the footlights, down the rabbit hole, and into a strangely familiar Wonderland that looks a lot like American theatre - the resemblance is uncanny! As these women pursue their dream of performing Chekhov in Texas, they're whisked through a maelstrom of "good ideas" that offer unique solutions to the Three Sisters' need to have life's deeper purpose revealed. In the tradition of great backstage comedies, Anton in Show Business conveys the joys, pains, and absurdities of "putting on a play" at the turn of the century.

After arriving to the City of Angels, an aimless young man catapults to movie stardom and into Hollywood's sleazy celebrity culture. Banking on his fame (and name), he is soon selected to appear on Broadway in Hamlet. Given full casting approval, he embarks to New York City to seek out his Ophelia and encounters his muse and his match -a young evangelical Christian woman set on getting the role...and saving his life. Originally produced at the Contemporary American Theatre Festival in 2013, H

Comedy CharacterS: 2 male, 2 female Interior So you think you want to be famous? So did teen idol and "shark-movie" star Sheena Keener, the darling of the press, the obsession of the paparazzi, and the Goddess of the 'E! Channel'. But now she can't stand to be looked at anymore and her Godzilla of an agent is on the warpath. When Sheena ends up on the doorstep of naive newcomer Loli, a recent arrival from Flatt, Kansas, it's a wild ride on the road to fame. Sheena is a somebody who wants to be a nobody. Loli is a nobody desperate to be a somebody. In this hilarious comedy about Hollywood, fame and the TMZ, renowned playwright Jane Martin takes dead aim at our culture of celebrity. "No question, it's a funny show!" -The Arizona Republic "The comedy is off-beat and beyond way out there, with an energy level that's full-bore, redline action. Neil Simon this is definitely not...you might as well just give in and start laughing at the beginning, because for sure you'll be laughing by the end." - The Tuscon Citizen The script is wicked funny...Laughing your ass off is a fine way to spend an evening." - Phoenix New Times

Full Length, Comedy

Characters: 5 female

Bare stage with chairs

Written to be performed by five actresses, this sequel to Jane Martin's last monologue play picks up where VITAL SIGNS left off - in these funnier, stranger days of the 21st century. Reveling in virtues of brevity that include hilarity, surprise and homespun philosophy, these monologues roam the range of contemporary perspective on everything from sexual harassment to sleeping in theaters to the erotic appeals of silence. Whether biking across Massachusetts with 23,000 lawyers or reflecting on the meaning of a Pekinese dog with a picket fence stake through its heart, these characters know how to take the stage and make the most of their five minutes of fame.

Monologues

Jane Martin

Characters: 11 female

Bare Stage.

These extraordinary monologues received a standing ovation at Louisville's Actors Theatre. Idiosyncratic characters amuse, move and frighten, always speaking from the depths of their souls. They include a baton twirler, a fundamentalist snake handler, an ex rodeo rider and an actress willing to go to any length to get a job.

1982 winner of the American Theatre Critics Association Award for Best Regional Play.

"A dramatist with an original voice ... [and] gladsome humor." N.Y. Times

"With Jane Martin, the monologue has taken on a new poetic form, intensive in its method and revelatory in its impact." Philadelphia Inquirer

First Published in 2004. Routledge is an imprint of Taylor and Francis, an informa company.

Making socialists sheds light on several major themes in late nineteenth- and early twentieth-century political and educational history. Mary Bridges Adams engaged in a wide range of political activities, and sought to transform government policy through socialist initiatives, with the ultimate aim of creating a social nation. By 1900, she was well known as a campaigner for improvements in working-class education. The author has assembled a thorough range of sources, including new materials that will bring fresh insights to Labour Party and socialist historiography. Through an appreciation of Mary's vision, this book provides an examination of areas of experience lost in grander narratives, and offers a fresh set of perspectives on the place of education in the study of British socialism. Making socialists will interest a wide academic readership, across the fields of political, social and educational history, particularly students and scholars of women's history and the history of socialism. -- .

If a primary objective of feminism is to expose and challenge the social relations of power embedded in all spheres of life, then an exploration of the issues attached to female education is a vital aspect of such a project. Indeed, 'women and education' is now an established-and flourishing-domain of study. And as academic thinking continues to develop, this new title in Routledge's acclaimed series, Major Themes in Education, meets the need for an authoritative reference work to make sense of the subject's vast literature and the continuing explosion in research output. Edited by two leading scholars in the field, Women and Education is a four-volume collection of foundational and cutting-edge contributions. Issues affecting women and education cannot be analysed in territorial isolation; while it is possible in many parts of the Western world to cite evidence of widening opportunities, choices, and potential in women's lives, the gendered nature of educational provision, practice, and thought is often more starkly apparent in less developed parts of the world. Consequently, the collection adopts an explicitly international approach to explore fully the complexities of the educational experience, its gendered history, and its particular implications and interpretations in specific societies and locations. The collection's temporal scope is similarly ambitious. Moreover, Women and Education is further distinguished by the inclusion of autobiographical works to capture the experience of education as a broad societal process, and not simply as formal schooling. Volume one Space, Place, and Time is a theoretical and historical framework for the collection. Taken together, the materials gathered here constitute a sophisticated and versatile toolbox of ideas for theory-building and research. This volume, in particular, will be an invaluable tool for researchers and students of feminist theory and research methods, and for users across the social sciences concerned with issues of gender. Volume two Pupils, Students, and Learning brings together key studies in gender and education. In particular, this volume explores past experiences through autobiography and life history, and investigates gender dynamics within schools. Volume three Teachers and Teaching, meanwhile, focuses on the culture and politics of work. It presents essential findings into processes and pedagogy and gathers critical research on women teachers' expectations, their struggles to achieve equality, and attempts to change practice. The last volume in the collection Politics and Policies contains a selection of materials that discuss the history and gendered nature of education policies. Presenting a range of views, the work gathered in Volume IV illuminates women's place in the development of educational traditions, reforms, and theories, and examines their role as educational policy-makers. With a full index, together with a comprehensive introduction, newly written by the editors, which places the collected material in its historical and intellectual context, Women and Education is an indispensable work of reference. It will be welcomed as a crucial database permitting rapid access to less familiar-and sometimes overlooked-texts. It will also be valued as a vital one-stop research and pedagogic resource for researchers and students of education, women's studies, and social history, as well as for practising teachers and policy-makers.

An examination of the ways in which gender intersects with informal and formal education in England, Germany, Indonesia, South Africa, USA and the Netherlands. The book looks at various issues including: citizenship; authority; colonialism and education; linkages between rationality and affect, desire and pedagogy; the construction of national identities; and the traversing of public and private identites by parents, educational reformers and teachers.

This book takes a novel approach to the topic, combining biographical approaches and local history, a synthesis of sociological and historical literature, with new research to address a variety of themes and provide a comprehensive, rounded history demonstrating the entanglement of educational experience and the influence of different modes of discrimination and prejudice. Using the lens of gender, Jane Martin reassesses the gendered nature of the modern history of education and provides an overview of intertwined aspects of education, society, politics and power. Its organisation is user friendly, providing accessible information with regard to chronologies of legislation and key events to reflect constancy and change, whilst 'mapping' the larger political, economic, social and cultural contexts, making it ideal for use as a textbook or a resource for teachers and students.

This valuable textbook for advanced students and practitioners helps readers cultivate a deeper knowledge and critical understanding of the contexts in which practice with children and young people takes place, and to develop as critical reflective practitioners. This new edition is substantially updated to reflect the changes in the field since the publication of the first edition. It contains additional chapters discussing new and emerging topics including: * key theoretical perspectives for critical practice * the politics of child protection * working with grieving children * the impact of devolution on policy and practice with children and young people. Giving equal attention to practice with both children and young people, this book will be essential both for students and for practitioners in fields such as social work, education, health care and related fields.

An examination of the ways in which gender intersects with informal and formal education in England, Germany, Indonesia, South Africa, USA and the Netherlands. The book looks at various issues including: citizenship; authority; colonialism and education; and the construction of national identities.

Is leadership just a fashion that is blowing through the healthcare sector and will blow out again? Is it just new fancy language to describe what has always happened in hospitals, surgeries, and schools across the land? The authors think not, and there are many reasons why leadership - across the organization and across healthcare networks - needs to be taken seriously. Clear and convincing with practical applications, Leadership for Healthcare includes a systematic literature review of the academic and policy literature of healthcare leadership in the UK in the last 10 years. The book provides an evidence-based framework which synthesizes the literature from health services management and business. It draws out lessons for policy, practice, and future research in the area of leadership in healthcare, and it provides a clear 'road map' of the terrain of leadership which will help to avoid some of the pitfalls, fallacies, and fantasies about leadership.