Creative strategies that can boost profits now!

Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. "The 7 Essential Steps to Successful eBay Marketing" gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You'll also get valuable advice on enhancing and expanding your business.Create a sound business plan Take advantage of built-in and third-party sales tools Establish a strong eBay brand Write compelling product descriptions Be an effective salesperson Ensure customer satisfaction and retention Measure your success and improve your business

Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.

Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.

Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay's PowerSeller program since its inception.

Hundreds of Deductions for eBay Sellers! . .

If youre an online seller, take note: now you can reduce--or even eliminate--the taxes you pay using the insider tips in "Tax Loopholes for eBay Sellers," Youll discover hundreds of little-known, completely legal tax deductions and reporting tips that are unique to eBay and designed to benefit small business owners. Learn what the IRS is looking for when sorting out a real business from a hobby and why it matters.

Youll get step-by-step advice on everything from setting up your business and getting a business license to creating a bookkeeping system. Use the power of eBay and the tax strategies in this book to increase your wealth, protect your assets--and lower your tax bill..

How much can you fit into your eBay tax loophole? . . Learn what the best tax-advantaged business structures are for your type of eBay business. Get the free The 9 Steps to Business Test to see if your business measures up against IRS guidelines. Identify and take advantage of hundreds of legal deductions for eBay business owners. Determine how often you will prepare a sales and use tax report based on volume. Set up a payroll system with the proper withholding deductions for all employees including yourself. Create an accounting system to pay bills, input transactions, record sales, keep track of PayPal fees, and balance your business checkbook. .