Creative strategies that can boost profits now!
Learn and apply proven techniques for marketing your products on
eBay effectively--and watch your profits soar. "The 7 Essential
Steps to Successful eBay Marketing" gives you an action plan for
creating a comprehensive marketing and sales strategy so you can
gain a competitive edge. Inside, eBay and marketing experts reveal
how to make your listings stand out, inspire buyer confidence,
close sales, and keep your customers coming back. You'll also get
valuable advice on enhancing and expanding your business.Create a
sound business plan Take advantage of built-in and third-party
sales tools Establish a strong eBay brand Write compelling product
descriptions Be an effective salesperson Ensure customer
satisfaction and retention Measure your success and improve your
business
Janelle Elms is a lead eBay University instructor, Silver
PowerSeller, and creator and teacher of the popular eBay 101 and
102 classes.
Phil Dunn, M.A., is a marketing and advertising consultant for
Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney
Bowes, and IKON.
Amy Balsbaugh runs a lucrative eBay antiques and collectibles
business, and has been a member of eBay's PowerSeller program since
its inception.
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