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In recent decades, urban policymakers have increasingly embraced
the selling of naming rights as a means of generating revenue to
construct and maintain urban infrastructure. The contemporary
practice of toponymic commodification has its roots in the history
of philanthropic gifting and the commercialization of professional
sports, yet it has now become an integral part of the policy
toolkit of neoliberal urbanism more generally. As a result, the
naming of everything from sports arenas to public transit stations
has come to be viewed as a sponsorship opportunity, yet such naming
rights initiatives have not gone uncontested. This edited
collection examines the political economy and cultural politics of
urban place naming and considers how the commodification of naming
rights is transforming the cultural landscapes of contemporary
cities. Drawing upon case studies ranging from the selling of
naming rights for sports arenas in European cities and metro
stations in Dubai to the role of philanthropic naming in the
"Facebookification" of San Francisco’s gentrifying neighborhoods,
the contributions to this book draw attention to the diverse ways
in which toponymic commodification is reshaping the identities of
public places into time-limited, rent-generating commodities and
the broader implications of these changes on the production of
urban space. The chapters in this book were originally published as
a special issue of Urban Geography.
In recent decades, urban policymakers have increasingly embraced
the selling of naming rights as a means of generating revenue to
construct and maintain urban infrastructure. The contemporary
practice of toponymic commodification has its roots in the history
of philanthropic gifting and the commercialization of professional
sports, yet it has now become an integral part of the policy
toolkit of neoliberal urbanism more generally. As a result, the
naming of everything from sports arenas to public transit stations
has come to be viewed as a sponsorship opportunity, yet such naming
rights initiatives have not gone uncontested. This edited
collection examines the political economy and cultural politics of
urban place naming and considers how the commodification of naming
rights is transforming the cultural landscapes of contemporary
cities. Drawing upon case studies ranging from the selling of
naming rights for sports arenas in European cities and metro
stations in Dubai to the role of philanthropic naming in the
"Facebookification" of San Francisco's gentrifying neighborhoods,
the contributions to this book draw attention to the diverse ways
in which toponymic commodification is reshaping the identities of
public places into time-limited, rent-generating commodities and
the broader implications of these changes on the production of
urban space. The chapters in this book were originally published as
a special issue of Urban Geography.
While place names have long been studied by a few devoted
specialists, approaches to them have been traditionally empiricist
and uncritical in character. This book brings together recent works
that conceptualize the hegemonic and contested practices of
geographical naming. The contributors guide the reader into
struggles over toponymy in a multitude of national and local
contexts across Europe, North America, New Zealand, Asia and
Africa. In a ground-breaking and multidisciplinary fashion, this
volume illuminates the key role of naming in the colonial silencing
of indigenous cultures, canonization of nationalistic ideals into
nomenclature of cities and topographic maps, as well as the
formation of more or less fluid forms of postcolonial and urban
identities.
While place names have long been studied by a few devoted
specialists, approaches to them have been traditionally empiricist
and uncritical in character. This book brings together recent works
that conceptualize the hegemonic and contested practices of
geographical naming. The contributors guide the reader into
struggles over toponymy in a multitude of national and local
contexts across Europe, North America, New Zealand, Asia and
Africa. In a ground-breaking and multidisciplinary fashion, this
volume illuminates the key role of naming in the colonial silencing
of indigenous cultures, canonization of nationalistic ideals into
nomenclature of cities and topographic maps, as well as the
formation of more or less fluid forms of postcolonial and urban
identities.
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