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Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism (Hardcover)
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Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism (Hardcover)
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In recent decades, urban policymakers have increasingly embraced
the selling of naming rights as a means of generating revenue to
construct and maintain urban infrastructure. The contemporary
practice of toponymic commodification has its roots in the history
of philanthropic gifting and the commercialization of professional
sports, yet it has now become an integral part of the policy
toolkit of neoliberal urbanism more generally. As a result, the
naming of everything from sports arenas to public transit stations
has come to be viewed as a sponsorship opportunity, yet such naming
rights initiatives have not gone uncontested. This edited
collection examines the political economy and cultural politics of
urban place naming and considers how the commodification of naming
rights is transforming the cultural landscapes of contemporary
cities. Drawing upon case studies ranging from the selling of
naming rights for sports arenas in European cities and metro
stations in Dubai to the role of philanthropic naming in the
"Facebookification" of San Francisco's gentrifying neighborhoods,
the contributions to this book draw attention to the diverse ways
in which toponymic commodification is reshaping the identities of
public places into time-limited, rent-generating commodities and
the broader implications of these changes on the production of
urban space. The chapters in this book were originally published as
a special issue of Urban Geography.
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