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Customer Processes in Business-to-Business Service Transactions (Paperback, 2006 ed.): Prof Dr Michael Kleinaltenkamp Customer Processes in Business-to-Business Service Transactions (Paperback, 2006 ed.)
Prof Dr Michael Kleinaltenkamp; Janine Frauendorf
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.

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