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Customer Processes in Business-to-Business Service Transactions (Paperback, 2006 ed.) Loot Price: R1,557
Discovery Miles 15 570
Repayment Terms: R146 pm x 12*
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Customer Processes in Business-to-Business Service Transactions (Paperback, 2006 ed.): Prof Dr Michael Kleinaltenkamp

Customer Processes in Business-to-Business Service Transactions (Paperback, 2006 ed.)

Prof Dr Michael Kleinaltenkamp; Janine Frauendorf

Series: Business-to-Business-Marketing

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Loot Price R1,557 Discovery Miles 15 570 | Repayment Terms: R146 pm x 12*

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Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Business-to-Business-Marketing
Release date: November 2006
First published: 2006
Foreword by: Prof Dr Michael Kleinaltenkamp
Authors: Janine Frauendorf
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 303
Edition: 2006 ed.
ISBN-13: 978-3-8350-0601-0
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0601-0
Barcode: 9783835006010

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