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Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.
The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.
Key Features:
- The only South African title of this nature on the market
- A broader overview of various aspects of persuasive communication
- Engaging visual elements
- Current and relevant examples and case studies
Is the human eye like a camera? What makes your ears 'pop' on a
plane? Why did women in the Middle Ages put belladonna into their
eyes? This fully updated 2nd edition of Sensation and Perception is
an accessible introduction to the field of perception. It covers in
detail the perceptual processes related to vision and hearing,
taste and smell, touch and pain, as well as the vestibular and
proprioceptive systems. From seeing in colour to pathologies of
perception, and from recognising faces to research methods, this
textbook is essential reading for any student of perception. New
material includes: * 'Applications' features connect key content to
real-life contexts * Thinking Critically feature pushes students
beyond the basics * End-of-chapter essay questions * An entirely
new chapter on Action & Perception John Harris is Emeritus
Professor of Psychology at the University of Reading Jared Smith is
Senior Research Fellow at the Population Health Research Institute
of St George's, University of London
An eloquent, engaging, and sometimes unsettling poetic exploration
of the changes that time imposes on our personal as well as
national histories, helping to shape (or even deform) the
individual, the family, and the wider social milieu in America.
These changes may seem to be beneficial, but are often arbitrary
and detrimental, hidden from view by such simple disguises as a
business meeting or a candy bar extracted from a vending machine.
Often, as we learn, these seemingly mundane agents have the
potential to derail human destiny along the "super information
highway of death".
Is the human eye like a camera? What makes your ears 'pop' on a
plane? Why did women in the Middle Ages put belladonna into their
eyes? This fully updated 2nd edition of Sensation and Perception is
an accessible introduction to the field of perception. It covers in
detail the perceptual processes related to vision and hearing,
taste and smell, touch and pain, as well as the vestibular and
proprioceptive systems. From seeing in colour to pathologies of
perception, and from recognising faces to research methods, this
textbook is essential reading for any student of perception. New
material includes: * 'Applications' features connect key content to
real-life contexts * Thinking Critically feature pushes students
beyond the basics * End-of-chapter essay questions * An entirely
new chapter on Action & Perception John Harris is Emeritus
Professor of Psychology at the University of Reading Jared Smith is
Senior Research Fellow at the Population Health Research Institute
of St George's, University of London
Poetry. THE COLLECTED POEMS OF JARED SMITH: 1971-2011 brings
together almost 300 poems from 9 books along with over 60 poems
that were previously uncollected. After earning degrees in poetry
and literature from NYU, Jared spent 30 years in technology
research and education, including appointments as a Special
Appointee and Advisor to Argonne National Laboratory, and technical
and policy advisor to several White House Commissions during the
Clinton Administration."There is a kind of certainty that seems to
characterize Jared Smith's best work, an understanding about place
and the flow of spirit that makes you think of Thoreau along with a
commitment as fierce as that of Pablo Neruda."--Joseph Bruchac"I
like your I-witness of the song in our blood...it's a pleasure
"--Lawrence Ferlinghetti
Poetry. THE COLLECTED POEMS OF JARED SMITH: 1971-2011 brings
together almost 300 poems from 9 books along with over 60 poems
that were previously uncollected. After earning degrees in poetry
and literature from NYU, Jared spent 30 years in technology
research and education, including appointments as a Special
Appointee and Advisor to Argonne National Laboratory, and technical
and policy advisor to several White House Commissions during the
Clinton Administration."There is a kind of certainty that seems to
characterize Jared Smith's best work, an understanding about place
and the flow of spirit that makes you think of Thoreau along with a
commitment as fierce as that of Pablo Neruda."--Joseph Bruchac"I
like your I-witness of the song in our blood...it's a pleasure
"--Lawrence Ferlinghetti
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