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Preissetzungsmacht in lose gekoppelten Systemen - Das Beispiel Konsumgutermarkte (German, Paperback, 2006 ed.): Prof Dr Daniel... Preissetzungsmacht in lose gekoppelten Systemen - Das Beispiel Konsumgutermarkte (German, Paperback, 2006 ed.)
Prof Dr Daniel Klapper; Jarg Temme
R1,949 Discovery Miles 19 490
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Jarg Temme erarbeitet ein Instrumentarium, mit dem Preissetzungsmacht gemessen werden kann sowie Einflussfaktoren auf die Machtbeziehungen zwischen Herstellern und Handlern in Produktkategorien des Lebensmitteleinzelhandels identifiziert und mogliche Machtverschiebungen aufdeckt werden konnen. Dies ermoglicht dem Management, Strategien fur ein effizienteres Absatzkanalmanagement zu entwickeln.

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