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A corporate campaign is an organized assault on the reputation of a
company that has offended some interest group. Although corporate
campaigns often involve political, economic, and legal tactics,
they are centered around the media, where protagonists attempt to
redefine the image--and undermine the reputation--of the target
company. It is a strategy most frequently employed by unions but is
also employed by special interests, such as environmental or human
rights groups. Sometimes it is even employed by one corporation
against another. It is a rapidly growing phenomenon that is still
unknown to the general public, to most academics and journalists,
and is rarely understood by the corporations that find themselves
on the firing line. The Death of a Thousand Cuts argues and
demonstrates that corporate campaigns are a distinctive phenomenon
whose manifestations are today ubiquitous in both the marketplace
and the media. This volume examines, in considerable detail, the
history, strategy, tactics, effects, consequences, and likely
future directions of the corporate campaign and of its
nonlabor-based cousin, the anticorporate campaign. The book is
based on ample sources and methods, among them an extensive review
and analysis of media coverage, news releases, previous
scholarship, union publications, campaign materials, interviews and
conversations with individuals who have experienced corporate
campaigns, public presentations by labor leaders and others,
correspondence, Internet postings, case law summaries, documents,
videotapes, and other materials. Through original data and
interpretation, this book adds context and integration to these
materials thus giving them new meaning. Key features of this
outstanding new book include: * A thorough and clear explanation of
what a corporate campaign is and how it differs from other more
mundane "public relations" campaigns. * A detailed examination of
strategies and tactics that includes their historical development.
Some of the more high profile target companies in recent years
include Coca-Cola, Microsoft, Caterpillar, Campbell's Soup, Federal
Express, General Dynamics, Home Depot, International Paper, K-Mart,
Nike, Texaco, Walmart, Starbucks, and UPS. * Hundreds of examples
that help explain such contemporary events as the anti-sweatshop
movement on college campuses, the living wage movement, and the
protests against the World Trade Organization, International
Monetary Fund, and World Bank. * A lengthy appendix contains
abbreviated descriptions of nearly 200 corporate campaigns waged by
labor unions and various advocacy groups since the idea of the
corporate campaign was first developed in the 1960's.
This book tells the fascinating story of the reemergence of the
American political left over the last quarter century in the form
of the new Progressive Movement. Born out of Liberalism's crushing
defeats at the hands of conservative strategists of the Reagan/Bush
era, this new movement has cleverly reverse engineered the
conservative's institutional networking strategy to plan and
finance its resurgence. Progressive strategists have constructed an
elaborate network of foundations, advocacy groups, and other
institutions to advance their agenda. But where the conservatives
relied on affirmative corporate support to help power their
movement, the Progressive Left has used an anti-corporate strategy
whose purpose is three-fold: 1. To reclaim the moral high ground of
politics by challenging corporate power and influence. 2. To gain
effective control over "other people's money" (e.g., pension funds,
mutual funds) and use it to press for changes in corporate social
policies. 3. To leverage this influence over corporate
decision-making to change the direction of American politics and
public policy. Biz War extends the argument of Manheim's 2001 book,
The Death of A Thousand Cuts, by showing how anti-corporate
campaigns have evolved from economically-oriented labor actions to
ideological and programmatic political struggles. It details how
the strategies and tactics crafted by organized labor are being
employed with increasing effect by the political left. The book
will be of interest to students of contemporary American politics,
strategic communication, political movements, and business
management. Likewise it will help corporate executives and
financial analysts understand more fully the proxy wars and other
attacks against their companies.
Information and influence campaigns are a particularly cogent
example of the broader phenomenon we now term strategic political
communication. If we think of political communication as
encompassing the creation, distribution, control, use, processing
and effects of information as a political resource, then we can
characterize strategic political communication as the purposeful
management of such information to achieve a stated objective based
on the science of individual, organizational, and governmental
decision-making. IICs are more or less centralized, highly
structured, systematic, and carefully managed efforts to do just
that. Strategy in Information and Influence Campaigns sets out in
comprehensive detail the underlying assumptions, unifying strategy,
and panoply of tactics of the IIC, both from the perspective of the
protagonist who initiates the action and from that of the target
who must defend against it. Jarol Manheim's forward-looking, broad,
and systematic analysis is a must-have resource for scholars and
students of political and strategic communication, as well as
practitioners in both the public and private sectors.
Empirical Political Analysis introduces readers to the foundations
of social science research. Organized around the stages of the
research process, this textbook prepares readers to conduct both
quantitative and qualitative research, from the formation of theory
through the design of research projects, to the collection of data
and the analysis of results. It offers a clear and concise
presentation of basic concepts and tools that can be applied in a
wide range of research settings and highlights ethical conduct in
the research process. It will help you both to achieve sound
results in your own research and to critically evaluate research
presented by others. Key features: Offers comprehensive coverage of
quantitative and qualitative research methods in political science
- this book is one of the key texts in the field of political
research methods since it was first published over 25 years ago.
Covers the research process from start to finish-hypothesis
formation, literature review, research design, data gathering, data
analysis, and research report writing. Includes in-depth examples
of political science research to give discipline-specific
instruction on political analysis. Features a "Practical Research
Ethics" box in every chapter to make students aware of common
ethical dilemmas and potential solutions to them. Includes learning
goals, key terms, and research examples to help students engage and
explore the most important concepts. New to this edition: Updated
and international case studies. New material on understanding
research design - what constitutes a sound research design and how
this contributes to being able to justify research findings.
A corporate campaign is an organized assault on the reputation of a
company that has offended some interest group. Although corporate
campaigns often involve political, economic, and legal tactics,
they are centered around the media, where protagonists attempt to
redefine the image--and undermine the reputation--of the target
company. It is a strategy most frequently employed by unions but is
also employed by special interests, such as environmental or human
rights groups. Sometimes it is even employed by one corporation
against another. It is a rapidly growing phenomenon that is still
unknown to the general public, to most academics and journalists,
and is rarely understood by the corporations that find themselves
on the firing line.
"The Death of a Thousand Cuts" argues and demonstrates that
corporate campaigns are a distinctive phenomenon whose
manifestations are today ubiquitous in both the marketplace and the
media. This volume examines, in considerable detail, the history,
strategy, tactics, effects, consequences, and likely future
directions of the corporate campaign and of its nonlabor-based
cousin, the anticorporate campaign. The book is based on ample
sources and methods, among them an extensive review and analysis of
media coverage, news releases, previous scholarship, union
publications, campaign materials, interviews and conversations with
individuals who have experienced corporate campaigns, public
presentations by labor leaders and others, correspondence, Internet
postings, case law summaries, documents, videotapes, and other
materials. Through original data and interpretation, this book adds
context and integration to these materials thus giving them new
meaning.
Key features of this outstanding new book include:
* A thorough and clear explanation of what a corporate campaign is
and how it differs from other more mundane "public relations"
campaigns.
* A detailed examination of strategies and tactics that includes
their historical development. Some of the more high profile target
companies in recent years include Coca-Cola, Microsoft,
Caterpillar, Campbell's Soup, Federal Express, General Dynamics,
Home Depot, International Paper, K-Mart, Nike, Texaco, Walmart,
Starbucks, and UPS.
* Hundreds of examples that help explain such contemporary events
as the anti-sweatshop movement on college campuses, the living wage
movement, and the protests against the World Trade Organization,
International Monetary Fund, and World Bank.
* A lengthy appendix contains abbreviated descriptions of nearly
200 corporate campaigns waged by labor unions and various advocacy
groups since the idea of the corporate campaign was first developed
in the 1960's.
This book is about the uses and abuses of political communication
in contemporary American society, employing numerous anecdotes and
examples and drawings upon the latest research and theories of
communication and political science in America.
This book tells the fascinating story of the reemergence of the
American political left over the last quarter century in the form
of the new Progressive Movement. Born out of Liberalism's crushing
defeats at the hands of conservative strategists of the Reagan/Bush
era, this new movement has cleverly reverse engineered the
conservative's institutional networking strategy to plan and
finance its resurgence. Progressive strategists have constructed an
elaborate network of foundations, advocacy groups, and other
institutions to advance their agenda. But where the conservatives
relied on affirmative corporate support to help power their
movement, the Progressive Left has used an anti-corporate strategy
whose purpose is three-fold: 1. To reclaim the moral high ground of
politics by challenging corporate power and influence. 2. To gain
effective control over "other people's money" (e.g., pension funds,
mutual funds) and use it to press for changes in corporate social
policies. 3. To leverage this influence over corporate
decision-making to change the direction of American politics and
public policy. Biz War extends the argument of Manheim's 2001 book,
The Death of A Thousand Cuts, by showing how anti-corporate
campaigns have evolved from economically-oriented labor actions to
ideological and programmatic political struggles. It details how
the strategies and tactics crafted by organized labor are being
employed with increasing effect by the political left. The book
will be of interest to students of contemporary American politics,
strategic communication, political movements, and business
management. Likewise it will help corporate executives and
financial analysts understand more fully the proxy wars and other
attacks against their companies.
Information and influence campaigns are a particularly cogent
example of the broader phenomenon we now term strategic political
communication. If we think of political communication as
encompassing the creation, distribution, control, use, processing
and effects of information as a political resource, then we can
characterize strategic political communication as the purposeful
management of such information to achieve a stated objective based
on the science of individual, organizational, and governmental
decision-making. IICs are more or less centralized, highly
structured, systematic, and carefully managed efforts to do just
that. Strategy in Information and Influence Campaigns sets out in
comprehensive detail the underlying assumptions, unifying strategy,
and panoply of tactics of the IIC, both from the perspective of the
protagonist who initiates the action and from that of the target
who must defend against it. Jarol Manheim's forward-looking, broad,
and systematic analysis is a must-have resource for scholars and
students of political and strategic communication, as well as
practitioners in both the public and private sectors.
Empirical Political Analysis introduces readers to the foundations
of social science research. Organized around the stages of the
research process, this textbook prepares readers to conduct both
quantitative and qualitative research, from the formation of theory
through the design of research projects, to the collection of data
and the analysis of results. It offers a clear and concise
presentation of basic concepts and tools that can be applied in a
wide range of research settings and highlights ethical conduct in
the research process. It will help you both to achieve sound
results in your own research and to critically evaluate research
presented by others. Key features: Offers comprehensive coverage of
quantitative and qualitative research methods in political science
- this book is one of the key texts in the field of political
research methods since it was first published over 25 years ago.
Covers the research process from start to finish-hypothesis
formation, literature review, research design, data gathering, data
analysis, and research report writing. Includes in-depth examples
of political science research to give discipline-specific
instruction on political analysis. Features a "Practical Research
Ethics" box in every chapter to make students aware of common
ethical dilemmas and potential solutions to them. Includes learning
goals, key terms, and research examples to help students engage and
explore the most important concepts. New to this edition: Updated
and international case studies. New material on understanding
research design - what constitutes a sound research design and how
this contributes to being able to justify research findings.
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