Accessible textbook for students and practitioners in UX writing, connecting study of technical communication and design to widely used industry practices --Core text for courses in technical and professional communication, user experience, media writing, and digital marketing, while also serving as a useful reference for junior practitioners to develop professional skills Connects an accessible presentation of underlying principles to real-world case studies and portfolio exercises to provide comprehensive and practical training

Accessible textbook for students and practitioners in UX writing, connecting study of technical communication and design to widely used industry practices --Core text for courses in technical and professional communication, user experience, media writing, and digital marketing, while also serving as a useful reference for junior practitioners to develop professional skills Connects an accessible presentation of underlying principles to real-world case studies and portfolio exercises to provide comprehensive and practical training

-Core textbook for technical and professional communication courses, providing a leaner and more innovative alternative to the current market leaders -Technical communication courses are increasingly common as core undergraduate courses throughout the US, and growing in Europe and Asia -Distinctive focus on design thinking approach to technical communication, and greater emphasis on collaboration skills and intercultural and international technical communication than competitors -Provides a leaner alternative to the competing 700-page textbooks -eResource includes instructor's manual with web links, exercises, and teaching guidance for face-to-face and online teaching

-Core textbook for technical and professional communication courses, providing a leaner and more innovative alternative to the current market leaders -Technical communication courses are increasingly common as core undergraduate courses throughout the US, and growing in Europe and Asia -Distinctive focus on design thinking approach to technical communication, and greater emphasis on collaboration skills and intercultural and international technical communication than competitors -Provides a leaner alternative to the competing 700-page textbooks -eResource includes instructor's manual with web links, exercises, and teaching guidance for face-to-face and online teaching