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Secrets, lessons and insights from the frontline of world-class
branding and marketing.This book exposes the marketing secrets and
lessons learnt from one of the world's most exciting global brands
- Coca Cola - and how you can apply them to your own brand. It
explores the core beliefs and principles that were needed to evolve
one of the most powerful marketing machines on the planet that
worked successfully across cultures and fast-changing environments.
The author was part of a team of outstanding individuals and
agencies that generated better, faster and more effective marketing
on an unprecedented level. Through a combination of research,
theory and real-life experience, Lamelas explains why and how
marketing works, and offers a proven framework to help you master
your own marketing strategy. The author is highly respected in the
business world and an excellent self-promoter both on and offline.
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