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For courses in Graduate Strategic Management. Explore the most
up-to-date research in the field of strategic management. Gaining
and Sustaining Competitive Advantage provides students and
practitioners with the most up-to-date research in a way that helps
them see how the concepts can be applied to the real business
world. Barney explores the impact of the recent global business
changes in relation to the competitive context of firms and their
ability to generate and sustain competitive advantages. The fourth
edition has been thoroughly updated to include the latest research
in the field.
For courses in strategy and strategic management. Strategic
Management and Competitive Advantage: Concepts and Cases strips out
the unnecessary, by presenting material that answers the question:
does this concept help students analyse real business situations?
Each chapter has four short sections that cover specific issues in
depth, allowing professors to adapt the text to their particular
needs. By utilising this carefully crafted approach, the 6th
Edition provides students with the tools they need for strategic
analysis.
Meet Justin Campbell. He's a new MBA graduate who's landed a job
with a strategy consultancy. His engagement team is on a mission:
help HGS Inc., a specialty chemicals firm, define and execute a
strategy for exploiting a textile technology the company developed.
Justin and his team deploy state-of-the-art strategy tools to
analyze the attractiveness of potential markets for the technology.
But they soon realize the tools don't help them grapple with the
human side of strategy--including political forces swirling within
HGS. Everyone involved in the engagement is biased and insecure,
brilliant and hardworking, selfish and lazy, loyal and dedicated.
Justin and his cohorts aren't "real"--What I Didn't Learn in
Business School is a business novel. But they're realistic: they're
just like us. Their story reveals the limitations of strategy tools
and demonstrates tactics for navigating the messy, human dynamics
that can make or break a company's strategy efforts. This engaging
book uses the power of story to present potent lessons for anyone
seeking to excel at strategy management. It's a compelling
read--whether you're an MBA grad struggling to apply what you
learned or in the fray and eager to see what MBAs get wrong when
they land in the real world.
For courses in strategy and strategic management. Strategic
Management and Competitive Advantage: Concepts strips out the
unnecessary, by presenting material that answers the question: does
this concept help students analyse real business situations? Each
chapter has four short sections that cover specific issues in
depth, allowing professors to adapt the text to their particular
needs. By utilising this carefully crafted approach, the 6th
Edition provides students with the tools they need for strategic
analysis.
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