Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.

In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' "Scientific Advertising." Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic. If you follow their ignorance, your marketing will lose money just like theirs. Jay Huling dissects each chapter of "Scientific Advertising" and matches the important messages with your business and the markets who want to buy from you. The result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement. When Jay Explains It, your bottom line will finally break loose.