Jay Explains It (Paperback)

In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' "Scientific Advertising." Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic. If you follow their ignorance, your marketing will lose money just like theirs. Jay Huling dissects each chapter of "Scientific Advertising" and matches the important messages with your business and the markets who want to buy from you. The result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement. When Jay Explains It, your bottom line will finally break loose.

General

Imprint:	Lulu.Com
Country of origin:	United States
Release date:	December 2019
Authors:	Jay Huling
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	168
ISBN-13:	978-1-79476-698-3
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	1-79476-698-7
Barcode:	9781794766983

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!