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Jean-Paul Goude is one of the world s most brilliant and unorthodox
image-makers. This book assembles a collection of advertising
artwork he created over a ten-year period for Galeries Lafayette
Paris s most celebrated department store. Approximately 200 works
are included: drawings, sketches, and final images that sparkle
with creative vigor. Selected and arranged by Goude himself, they
present a gallery of artworks that have not only defined a brand,
but have redefined advertising and brand photography as we know
them. Goude is behind some of the wittiest billboards in Paris, in
perfect control of his medium and with an intuitive sense of chic.
In an inspired moment, Galeries Lafayette gave Goude a rare degree
of creative freedom, and Goude responded with some of the best work
he has ever made: a modern classic of commercial art. This book is
a celebration of Goude s creative zest and perfectionism, and his
unique affinity for making fresh and engaging commercial art. It
will inform and instruct anyone concerned about the art of
image-making, whether design professionals or simply those prepared
to be delighted and entertained by chic, witty images that work.
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JEAN-PAUL GOUDE (Paperback)
Jean-Paul Goude, George Lois, Jean Paul Gaultier, Eric Troncy, Jerome Sans
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R1,008
Discovery Miles 10 080
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Ships in 12 - 17 working days
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Jean-Paul Goude is a modern legend in the world of commercial art.
From his New York days with Esquire magazine to his latest work for
Galeries Lafayette, he has consistently provoked and delighted
those who have encountered his work. He was Grace Jones's
Pygmalion, creating unforgettable images of her, from androgyne to
cyber-superwoman to supreme diva. This volume, published to
accompany a major retrospective at the Musee des Arts Decoratifs in
Paris, is a celebration of his creative zest and perfectionism, and
his unique affinity for making fresh and engaging work. Around 600
images are on show, including many working documents published here
for the first time, from inspired doodles to final images that
sparkle with creative vigour. Selected and arranged by Goude
himself, they present a gallery of artworks that have redefined
advertising and brand photography as we know them. Sexy, irreverent
and full of humour, this book will inform and instruct all those
concerned with the art of image-making, whether professionals or
simply those prepared to be entertained by chic, witty images that
work.
For the first time, Chanel and Jean-Paul Goude reveal the unseen
drawings, collages and sketches that have inspired Goude's iconic
advertising campaigns for Chanel's world famous fragrances, from
'Egoiste' and 'Coco' to 'Chanel No. 5' and the recently launched
'Chance'. Inspired by a small gold birdcage in Coco Chanel's Paris
apartment, Goude famously cast a young Vanessa Paradis as a Chanel
'Tweety Pie' bird, swinging on a trapeze to promote Chanel's 'Coco'
perfume. He went on to make Estella Warren the face of his Chanel
No.5 campaign, and called for the entire facade of a Riviera Palace
to be built in Rio de Janeiro for the first 'Egoiste' film, before
capturing Karl Lagerfeld, Lily-Rose Depp and the ghost of Coco
Chanel herself. A must-have for Chanel lovers, the book also allows
creatives and advertising enthusiasts to discover the imagination
and creative process at work behind these unforgettable images.
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