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Sales Management - Shaping Future Sales Leaders- 3rd ed. (Hardcover, 3rd ed.): Jeff Tanner, Robert Erffmeyer, Andrea Dixon Sales Management - Shaping Future Sales Leaders- 3rd ed. (Hardcover, 3rd ed.)
Jeff Tanner, Robert Erffmeyer, Andrea Dixon
R5,882 Discovery Miles 58 820 Ships in 12 - 17 working days
Sales Management - Pearson New International Edition (Paperback, Pearson New International Edition): Jeff Tanner Jr., Earl... Sales Management - Pearson New International Edition (Paperback, Pearson New International Edition)
Jeff Tanner Jr., Earl Honeycutt, Robert Erffmeyer
R1,968 Discovery Miles 19 680 Ships in 12 - 17 working days

For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities.

Sales Management - Shaping Future Sales Leaders (Hardcover): Jeff Tanner Jr., Earl Honeycutt, Robert Erffmeyer Sales Management - Shaping Future Sales Leaders (Hardcover)
Jeff Tanner Jr., Earl Honeycutt, Robert Erffmeyer
R4,078 Discovery Miles 40 780 Ships in 12 - 17 working days
Dynamic Customer Strategy (Paperback): Jeff Tanner Jr. Dynamic Customer Strategy (Paperback)
Jeff Tanner Jr.
R531 R443 Discovery Miles 4 430 Save R88 (17%) Ships in 10 - 15 working days

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

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