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* Covers the entire new venture management process, from ideas to
finance to HRM * Now includes international cases in all chapters *
Offers a complete and contemporary business plan for students to
follow * Includes material on the latest issues in
entrepreneurship, such as equity crowdfunding and 'blitzscaling'
* Covers the entire new venture management process, from ideas to
finance to HRM * Now includes international cases in all chapters *
Offers a complete and contemporary business plan for students to
follow * Includes material on the latest issues in
entrepreneurship, such as equity crowdfunding and 'blitzscaling'
This book offers students a comprehensive, accessible guide to
launching and managing a new venture. Beginning with the planning
process and continuing to marketing, financing, and growth, it
gives students the insights and practical skills they need to be
successful entrepreneurs. This edition's structure aligns more
logically with the venture's lifecycle, so the reader is equipped
to develop a strong business model. The authors combine updated
planning exercises, end-of-chapter consultation questions, and a
sample business plan with new material, including: a new chapter on
ideation, the Business Model Canvas, and lean start-up that covers
the latest methodology in idea generation and opportunity
recognition to provide a tool for developing a business concept; a
new chapter on the various pathways for creating a new venture,
including setting up an online venture as well as managing the
day-to-day aspects of running a business; a revised chapter on
start-up capital and crowdfunding that helps students raise capital
through social media; a revised chapter on managing growth through
HR planning, helping students to navigate growth on a global level
successfully and ethically. Students in entrepreneurship and new
venture management classes will find New Venture Management a
valuable resource. A companion website features an instructor's
manual, test bank, PowerPoint slides, and further resources to aid
instructors and students in applying their knowledge.
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