Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton, focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied, the authors feature a running case using a global airline business's customer survey dataset to illustrate how to turn data in business decisions, in addition to numerous examples throughout. To aid in usability beyond the classroom, the text features full integration of freely-available R and RStudio software, one of the most popular data science tools available. Designed for students with little to no experience in related areas like computer science, the book chapters follow a logical order from introduction and installation of R and RStudio, working with data architecture, undertaking data collection, performing data analysis, and transitioning to data archiving and presentation. Each chapter follows a familiar structure, starting with learning objectives and background, following the basic steps of functions alongside simple examples, applying these functions to the case study, and ending with chapter challenge questions, sources, and a list of R functions so students know what to expect in each step of their data science course. Data Science for Business with R provides readers with a straightforward and applied guide to this new and evolving field.

An Introduction to Data Science is an easy-to-read, gentle introduction for advanced undergraduate, certificate, and graduate students coming from a wide range of backgrounds into the world of data science. After introducing the basic concepts of data science, the book builds on these foundations to explain data science techniques using the R programming language and RStudio (R) from the ground up. Short chapters allow instructors to group concepts together for a semester course and provide students with manageable amounts of information for each concept. By taking students systematically through the R programming environment, the book takes the fear out of data science and familiarizes students with the environment so they can be successful when performing advanced functions. The authors cover statistics from a conceptual standpoint, focusing on how to use and interpret statistics, rather than the math behind the statistics. This text then demonstrates how to use data effectively and efficiently to construct models, predict outcomes, visualize data, and make decisions. Accompanying digital resources provide code and datasets for instructors and learners to perform a wide range of data science tasks.