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Analyzing Media Messages - Using Quantitative Content Analysis in Research (5th edition): Daniel Riffe, Stephen Lacy, Brendan... Analyzing Media Messages - Using Quantitative Content Analysis in Research (5th edition)
Daniel Riffe, Stephen Lacy, Brendan R. Watson, Jennette Lovejoy
R1,266 Discovery Miles 12 660 Ships in 9 - 15 working days

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses.

Analyzing Media Messages - Using Quantitative Content Analysis in Research (5th edition): Daniel Riffe, Stephen Lacy, Brendan... Analyzing Media Messages - Using Quantitative Content Analysis in Research (5th edition)
Daniel Riffe, Stephen Lacy, Brendan R. Watson, Jennette Lovejoy
R4,131 Discovery Miles 41 310 Ships in 12 - 17 working days

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses.

Understanding Occupy from Wall Street to Portland - Applied Studies in Communication Theory (Hardcover): Renee Guarriello... Understanding Occupy from Wall Street to Portland - Applied Studies in Communication Theory (Hardcover)
Renee Guarriello Heath, Courtney Vail Fletcher, Ricardo Munoz; Foreword by David Osborn; Contributions by William Barnes, …
R3,937 Discovery Miles 39 370 Ships in 10 - 15 working days

Given the centrality of economics and communication in the Occupy movement, Understanding Occupy from Wall Street to Portland uses economic insights and contemporary theories of communication to better understand the movement at this current juncture in history. This collection is organized by complementary theoretical and methodological perspectives: the global critical cultural and economic understandings of Occupy; the local interpretive ethnographic examinations of a local site Occupy Portland, Oregon; and mediated perspectives analyses of the words of officials and media. The contributors also examine social movement phenomena by stepping outside of social movement theory to analyze the macro- and microprocesses of the Occupy movement, demonstrating the saliency of communication theory. Throughout the volume are in-depth case studies that examine universal narratives about Occupy. One of the challenges of studying Occupy is that members of this movement are committed to not allowing any one person (or entity) to define it. One way the editors acknowledge this and attempt to honor the individualism and postmodern fragmentation of this movement is to consider their findings in light of the three interpretive lenses of the romantic, functional, and critical. This informative and comprehensive text provides a critical lens on the constantly evolving Occupy movement.

Natural Disasters and Risk Communication - Implications of the Cascadia Subduction Zone Megaquake (Hardcover): C. Vail... Natural Disasters and Risk Communication - Implications of the Cascadia Subduction Zone Megaquake (Hardcover)
C. Vail Fletcher, Jennette Lovejoy; Contributions by Bradley Adame, Robert F. Butler, Ashleigh Day, …
R3,841 Discovery Miles 38 410 Ships in 10 - 15 working days

Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake asks and addresses how we communicate about natural disasters and what effect our communication has on natural disaster education, understanding, assessment of risk, preparation, and recovery. The chapters of this book present expertise, analyses, and perspectives that are designed to help us better comprehend and deal with the natural risks such as the Cascadia Subduction Zone. It seeks to move past primal, fear-induced physiological and emotional responses to crises with the understanding that if we accept that the disaster will occur, expect it, and learn how we can prepare, we can calm the collective panicked beats of our hearts as we wait for its first tremors.

Understanding Occupy from Wall Street to Portland - Applied Studies in Communication Theory (Paperback): Renee Guarriello... Understanding Occupy from Wall Street to Portland - Applied Studies in Communication Theory (Paperback)
Renee Guarriello Heath, Courtney Vail Fletcher, Ricardo Munoz; Foreword by David Osborn; Contributions by William Barnes, …
R1,929 Discovery Miles 19 290 Ships in 10 - 15 working days

Given the centrality of economics and communication in the Occupy movement, Understanding Occupy from Wall Street to Portland uses economic insights and contemporary theories of communication to better understand the movement at this current juncture in history. This collection is organized by complementary theoretical and methodological perspectives: the global-critical cultural and economic understandings of Occupy; the local-interpretive ethnographic examinations of a local site-Occupy Portland, Oregon; and mediated perspectives-analyses of the words of officials and media. The contributors also examine social movement phenomena by stepping outside of social movement theory to analyze the macro- and microprocesses of the Occupy movement, demonstrating the saliency of communication theory. Throughout the volume are in-depth case studies that examine universal narratives about Occupy. One of the challenges of studying Occupy is that members of this movement are committed to not allowing any one person (or entity) to define it. One way the editors acknowledge this and attempt to honor the individualism and postmodern fragmentation of this movement is to consider their findings in light of the three interpretive lenses of the romantic, functional, and critical. This informative and comprehensive text provides a critical lens on the constantly evolving Occupy movement.

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