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This book examines the ways in which value is created in the
digital economy from a social networks and service ecosystems
perspective. Focusing on innovation, this project explores
analytics, Big Data, and privacy with respect to service management
and value creation. It debunks these technology-centric buzzwords
by relating cross-disciplinary research topics from seminal
sociology, business, management, marketing, information systems,
organizational, and technology theory under the common theme of
plasticity, which is the ability of a system to take and retain
form. A keen understanding of plasticity is the route to success in
the digital economy. This book, aimed at academics, graduate
students and practitioners in fields related to innovation, service
research, and strategic management, offers a holistic perspective
on innovation that is informed by scholarly research from multiple
disciplines.
This book examines the ways in which value is created in the
digital economy from a social networks and service ecosystems
perspective. Focusing on innovation, this project explores
analytics, Big Data, and privacy with respect to service management
and value creation. It debunks these technology-centric buzzwords
by relating cross-disciplinary research topics from seminal
sociology, business, management, marketing, information systems,
organizational, and technology theory under the common theme of
plasticity, which is the ability of a system to take and retain
form. A keen understanding of plasticity is the route to success in
the digital economy. This book, aimed at academics, graduate
students and practitioners in fields related to innovation, service
research, and strategic management, offers a holistic perspective
on innovation that is informed by scholarly research from multiple
disciplines.
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