Innovation, Social Networks, and Service Ecosystems - Managing Value in the Digital Economy (Hardcover, 1st ed. 2020)

This book examines the ways in which value is created in the digital economy from a social networks and service ecosystems perspective. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks these technology-centric buzzwords by relating cross-disciplinary research topics from seminal sociology, business, management, marketing, information systems, organizational, and technology theory under the common theme of plasticity, which is the ability of a system to take and retain form. A keen understanding of plasticity is the route to success in the digital economy. This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	October 2020
First published:	2020
Authors:	Jennifer D. Chandler
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	146
Edition:	1st ed. 2020
ISBN-13:	978-3-03-047796-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-047796-7
Barcode:	9783030477967

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