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Selling: The Profession is the roadmap to a rewarding sales career!
Today, more than ever, it is all about relationship building in a
digital world. In the 8th edition of this field-tested guide to
selling, you will learn to:
-Appreciate that you are selling every day, regardless of your career.
-Use social media to connect with potential customers.
-Make good first impressions and build rapport.
-Recognize social styles and nonverbal signals.
-Effectively manage your time.
-Uncover needs by asking questions and listening.
The authors have taken a refreshingly practical and modern approach to
professional selling. The 8th edition is divided into two parts:
-Part 1 explores "Selling Success Fundamentals" by examining the
foundational strategy pieces needed for building a long-lasting career.
This includes how to manage your time, read nonverbal cues, communicate
with others within and outside your company, and recognize what drives
people to buy.
-Part 2 is all about the "Relationship Selling Cycle." The eight-step
process will walk you through every interaction with potential
customers--from prospecting and pre-approach to the close and extend to
the actions needed after the close.
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