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This comprehensive volume considers the corporate social
responsibility (CSR) of tourism and hospitality firms towards
stakeholders, exploring CSR in terms of broad stakeholder
accountability by considering both the scope of reporting and the
quality of stakeholder engagement. The authors analyse how CSR
contributes to shareholder accountability (i.e. as financial
performance) by developing a multiple attribute decision-making
model to deploy CSR resources, analysing how CSR contributes to the
management of systematic risk as part of an internationalisation
strategy, and showing how philanthropy is used as a legitimisation
tool. The authors then review how managers negotiate CSR priorities
within their organisational strategy by accounting for the utility
gained by family firms from ecological and social outcomes in
comparison with profit outcomes, analysing the trade-offs of
co-constructing a sustainability innovation and weighting factors
in water planning. They also review how employees are central to
the delivery of CSR actions by exploring how green organisational
culture affects organisational citizenship behaviour, how
organisational green practices impact an organisation's image and
its customers' environmental consciousness and behavioural
intentions, and how organisational CSR affects employee
pro-environmental citizenship and tourists' pro-environmental
citizenship. The book concludes by reviewing the role of consumers
in CSR with ten strategies to close the consumers'
attitude-behaviour gap and an account of how customers' trust is a
mediator between CSR, image and loyalty. This book was originally
published as a special issue of the Journal of Sustainable Tourism.
This comprehensive volume considers the corporate social
responsibility (CSR) of tourism and hospitality firms towards
stakeholders, exploring CSR in terms of broad stakeholder
accountability by considering both the scope of reporting and the
quality of stakeholder engagement. The authors analyse how CSR
contributes to shareholder accountability (i.e. as financial
performance) by developing a multiple attribute decision-making
model to deploy CSR resources, analysing how CSR contributes to the
management of systematic risk as part of an internationalisation
strategy, and showing how philanthropy is used as a legitimisation
tool. The authors then review how managers negotiate CSR priorities
within their organisational strategy by accounting for the utility
gained by family firms from ecological and social outcomes in
comparison with profit outcomes, analysing the trade-offs of
co-constructing a sustainability innovation and weighting factors
in water planning. They also review how employees are central to
the delivery of CSR actions by exploring how green organisational
culture affects organisational citizenship behaviour, how
organisational green practices impact an organisation's image and
its customers' environmental consciousness and behavioural
intentions, and how organisational CSR affects employee
pro-environmental citizenship and tourists' pro-environmental
citizenship. The book concludes by reviewing the role of consumers
in CSR with ten strategies to close the consumers'
attitude-behaviour gap and an account of how customers' trust is a
mediator between CSR, image and loyalty. This book was originally
published as a special issue of the Journal of Sustainable Tourism.
The airline industry is increasingly in the spotlight with regards
to its impact on the environment. Given the various internal,
external and cultural pressures facing airlines in their day-to-day
operations, what motivates some airlines to be greener than others?
This study examines the literature on the greening of corporations
in the context of the airline industry and uses Scandinavian
Airlines (SAS) as an in-depth case study that explores the
airline's drivers for environmental commitment. Two key decisions
that were made within SAS (one involving the purchase of a new
aircraft fleet and the other the launch of a new inflight service
concept) are used to demonstrate how environmental issues were
taken into consideration in the airline's decision-making process.
Although various studies have looked at aviation's impacts on the
environment, this is one of the first studies to examine the
internal management processes used to develop company policies in
the airline industry.
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R398
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