The airline industry is increasingly in the spotlight with regards
to its impact on the environment. Given the various internal,
external and cultural pressures facing airlines in their day-to-day
operations, what motivates some airlines to be greener than others?
This study examines the literature on the greening of corporations
in the context of the airline industry and uses Scandinavian
Airlines (SAS) as an in-depth case study that explores the
airline's drivers for environmental commitment. Two key decisions
that were made within SAS (one involving the purchase of a new
aircraft fleet and the other the launch of a new inflight service
concept) are used to demonstrate how environmental issues were
taken into consideration in the airline's decision-making process.
Although various studies have looked at aviation's impacts on the
environment, this is one of the first studies to examine the
internal management processes used to develop company policies in
the airline industry.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
