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At some time in the future the recession will end. But what will
happen then? How will customers respond to organizations that
mistreated them in the past? What can organizations do now?
"Marketing Through Turbulent Times"addresses these questions by
tying together four themes: democracy, economic recession,
individual depression and customer-centred strategies. Written for
decision makers who want to ensure that their marketing strategies
are not only relevant for today's difficult environment but will
also provide a solid foundation for future growth, this book is an
invaluable resource for anyone making strategic marketing
decisions. "
Marketing Through Turbulent Times" is a common sense, accessible
book about marketing that provides a range of tools, principles and
approaches for managers wanting to fine tune their current
marketing strategies today and identify innovative growth
opportunities which will allow them to lead their organization
toward a robust future. http:
//www.marketingthroughturbulenttimes.com/ *A Note From the Author,
Jenny Darroch: This book has dealt with one of the BIG problems
facing managers
today: 'How do I manage effectively in such turbulent times?'
The
recession will end. Does this mean that the contents of this book
are no
longer relevant? No. Even in periods of growth, creating
turbulence,
staying relevant, maintaining momentum, executing current
strategies
well, and forcing changes to product-market boundaries will
remain
essential ingredients for any organization wanting to grow,
reconfigure,
and survive.
And so, while the growth strategies I have outlined in "Marketing
through
Turbulent Times" are relevant today, they will endure and
provide
guidance for managers wanting to create turbulence when the
recession
passes. The strategies outlined in this book are appropriate for
any
organization where generating growth is a primary goal. All that
will
change over time is what constitutes relevance Sincerely, Jenny
Darroch
Marketing Through Turbulent Times offers a range of tools,
principles and approaches for decision makers who want to lead
their organization toward a robust future by ensuring that their
marketing strategies are not only relevant for today's difficult
environment but will also lay the foundation for innovative growth
opportunities.
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