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Zufriedenheitsdynamik - Eine Panelanalyse bei industriellen Dienstleistungen (German, Paperback, 2004 ed.): Jenny Van Doorn Zufriedenheitsdynamik - Eine Panelanalyse bei industriellen Dienstleistungen (German, Paperback, 2004 ed.)
Jenny Van Doorn
R1,922 Discovery Miles 19 220
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Jenny van Doorn zeigt, dass vergangene Zufriedenheitsurteile eine grosse Bedeutung fur aktuelle Bewertungen haben. Die Intensitat des Einflusses hangt sowohl von der Ebene der Zufriedenheitsbildung als auch vom Zufriedenheitsniveau ab. Bemerkenswert ist, dass nicht die negativen, sondern die positiven Zufriedenheitswerte der Vergangenheit sich starker auf die Zufriedenheit in spateren Perioden niederschlagen.

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