The structure of the programme:
There are two main guiding principles for the way in which the programme is organized:
Firstly, the workbooks are grouped according to the Key Roles of Management.
There are two core modules which focus on the personal skills required by all managers to help underwrite competence in all areas.
Manage Activities describes the principles of managing the processes and activities of any organisation in its efforts to satisfy the needs of their customers.
Manage Resources looks at the acquisition, control and monitoring of financial and other resources.
Manage People looks at the principles of leadership, managing performance and developing people.
Manage Information looks at the acquisition, storage and use of information for communication, problem solving and decision making.
Together, these key roles provide a comprehensive description of the fundamental principles of management as it applies in all organisations.
Secondly, the workbooks are grouped according to levels of management. The series is organised on two levels - representing different levels of management seniority and responsibility.
Level 4 represents first line management. In accredited programmes this is equivalent to N/SVQ level 4, Certificate in Management or CMS. Level 5 is equivalent to middle/senior management and is accredited at N/SVQ level 5, Diploma in Management or DMS.
Finally, the programme covers all of the knowledge and principles in respect of all units of competence in the MCI standards at levels 4 and level 5. These links are shown in the maps provided in the User Guide. The Programme is designed to satisfy the requirements ofawarding bodies for qualifications in management at both levels.
Written for new management standards at levels 4 & 5 (launched April 1997) and new IM Certificate & Diploma qualifications
Case studies & activities to help enhance understanding
Link with workplace provided by practical activities, checklists and questionnaires designed to enable you to check your management style

The structure of the programme:There are two main guiding principles for the way in which the programme is organized:Firstly, the workbooks are grouped according to the Key Roles of Management.There are two core modules which focus on the personal skills required by all managers to help underwrite competence in all areas.Manage Activities describes the principles of managing the processes and activities of any organisation in its efforts to satisfy the needs of their customers.Manage Resources looks at the acquisition, control and monitoring of financial and other resources.Manage People looks at the principles of leadership, managing performance and developing people.Manage Information looks at the acquisition, storage and use of information for communication, problem solving and decision making.Together, these key roles provide a comprehensive description of the fundamental principles of management as it applies in all organisations.Secondly, the workbooks are grouped according to levels of management. The series is organised on two levels - representing different levels of management seniority and responsibility.Level 4 represents first line management. In accredited programmes this is equivalent to N/SVQ level 4, Certificate in Management or CMS. Level 5 is equivalent to middle/senior management and is accredited at N/SVQ level 5, Diploma in Management or DMS.Finally, the programme covers all of the knowledge and principles in respect of all units of competence in the MCI standards at levels 4 and level 5. These links are shown in the maps provided in the User Guide. The Programme is designed to satisfy the requirements of awarding bodies for qualifications in

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how.

Written to celebrate the Institute's centenary, "The Marketing Century" explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.

While "The Marketing Century" describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethicsHow people behave and connect - and how businesses can benefit from these insightsThe need to manage for the long-term as well as the short-termMarketing's impact on business strategy and leadership

The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing.

The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute's work has expanded as an indispensable source of insight, guidance and practical support.

"The Marketing Century" provides expert analysis of some of the most significant developments in marketing of the last 100 years - and the next 100.

Each chapter looks at the past, present and future of a different area of marketing, with chapters covering:

Strategic Marketing (Martha Rogers and Don Peppers)
Customer Relationship Management (Merlin Stone)
Segmentation (Malcolm McDonald)
Innovation (John Saunders and Veronica Wong)
Public Relations (Paul Mylrea)
Branding (Graham Hales)
Advertising (Jonathan Gabay)
Digital Marketing (Philip Sheldrake)
Sales and Business Development (Beth Rogers)
Sustainability (John Grant)
Internal Marketing (Keith Glanfield)
Social Marketing (Paul White and Veronica Sharp)

Each chapter explains: How the subject has developedWhat is currently 'best practice'How this aspect of marketing connects with other topicsThe influences and trends shaping the future

**Powerful coaching questions to get the best out of any situation.** In coaching, questions are the route to progress. Questions enable the people being coached to arrive at their own solutions and, crucially, to 'own' them as well. The effectiveness of this tool applies to anyone in a coaching role, whether as a leader, a professional coach, or a people management executive. A good question, asked at the right moment, can be transformative. Great questions allow coaches to influence, develop and shape someone's thinking far beyond that of their own knowledge or area of expertise, propelling the learner to new levels of insight, awareness, action and effectiveness. Coaching Questions for Every Situation delivers bags of context-specific questions to leaders and coaches right when they need them most, equipping them with the essential tools to deal with a difficult situation, raise performance or offer a moment of motivation. It includes sections on both virtual coaching and coaching across cultures. The book explains the guiding principles behind great questions as well as the pitfalls to avoid, serving as a practical guide to becoming a highly effective questioner.

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. In just 96 pages, Improve your Verbal Reasoning helps you to practice all sorts of advanced verbal reasoning tests and build your confidence in advance of attending that job interview, assessment centre or bid for promotion. Master verbal tests Decipher linguistic problems Enhance your grammar Improve mental agility Think logically

Executive coaching is one of the fastest-growing sections of the self-help market with senior manager and chief executives of Fortune 500 companies looking for the competitive edge in a tough economic environment. This accessible guide explains key business coaching theories with real-world context and offers a comprehensive selection of practical tools and techniques to match situations or issues with specific coaching techniques for optimum results. Dr. Patricia Bossons is Director of Coaching Services at Henley Business School. She is a Chartered Psychologist and an accredited NLP coach.
Denis Sartain coaches at board level and teaches coaching skills at Henley Business School. Jeremy Kourdi is a writer and business consultant. He has worked with many leading brands, professional institutions and business schools, including The Economist Group, London Business School and the Chartered Management Institute. He has written 18 books, including" Surviving a Downturn." Executive coaching is one of the fastest-growing sections of the self-help market with senior manager and chief executives of Fortune 500 companies looking for the competitive edge in a tough economic environment. This accessible guide explains key business coaching theories with real-world context and offers a comprehensive selection of practical tools and techniques to match situations or issues with specific coaching practices for optimum results.

Now a billion dollar industry, executive coaching is one of the fastest-growing sections of the coaching market and is widely used by senior managers and chief executives in large organisations. In this accessible guide, fully updated for this second edition, Patricia Bossons, Jeremy Kourdi and Denis Sartain offer clear explanations of key coaching theories before putting that theory into context with a comprehensive selection of practical tools and techniques. Benefits and uses of each technique are explained and then followed with advice on how to apply the technique and make it work for you - allowing readers to match situations or issues with specific coaching techniques for optimum results. The unique, practical approach of this book will make it essential reading for managers and leaders at all levels as well as professional coaches and students.

The world is full of business ideas. But how do you know which the best ones are? And how do you find time to read them? 100 BUSINESS TOOLS FOR SUCCESS may be a little book, but it contains the very best business tools from the very best business brains on the planet. Each one is summarized over just two pages, so that you can quickly enjoy the insights that are driving the most successful people in all walks of life. Discover and start using all of these tools and more straight away: * The GROW model for coaching * The six steps of delegation * SWOT analysis * Scenario thinking * The 7s model * The Six Rs of business * The Pareto principle * Blue Ocean Strategy * The Six Thinking Hats * The 4 Ps of marketing * The Tipping Point * Six Sigma * The seven habits of highly effective people

Are you about to attend an interview or assessment centre for a new job, or are you being considered for promotion or training? If that means the daunting prospect of sitting psychometric tests then this book contains plenty of preparation exercises to hone your skills and build your confidence before you face those tests. This book covers a vital area of psychometric testing, one which is widely used throughout industry and in the public sector. With hundreds of practice questions, Verbal Reasoning Advanced level shows that verbal reasoning is an easily improvable skill and gives you the opportunity to practise, practise and then practise some more! Improve your skills AND build your confidence before the big day. Written in a clear and accessible style the book contains: -Tips and advice on pre-test preparation -Hundreds of practice questions, cross-referenced to answers and comprehensive explanations -Guidance on what to do on the day of the test -Further reading and websites