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Using a wealth of anecdotes, data from academic literature, and
original research, this very accessible little book highlights how
we all struggle to cope with the maelstrom of choices, influences
and experiences that come our way. The authors have slogged through
piles of dry research papers to provide many wonderful nuggets of
information and surprising insights. For example: Why is an
upside-down red triangle such a powerful warning sign on the road?
What is the best kind of alibi? What makes the number 7 so special?
Why is it better to whisper words of love into the left ear? Will
that recent marriage last? Why is it that the French eat snails but
not slugs? The reader will discover the amazing tools and shortcuts
that millennia of evolution have built into our brains. And this
knowledge is power! Knowing more about how the human mind connects
the dots helps us understand why decision-making is so tricky. With
insights from evolutionary psychology, we become better equipped to
understand ourselves and others and to interact and communicate
more effectively.
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