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The Biased Mind - How Evolution Shaped our Psychology Including Anecdotes and Tips for Making Sound Decisions (Paperback, 1st ed. 2016) Loot Price: R707
Discovery Miles 7 070
You Save: R125 (15%)
The Biased Mind - How Evolution Shaped our Psychology Including Anecdotes and Tips for Making Sound Decisions (Paperback, 1st...

The Biased Mind - How Evolution Shaped our Psychology Including Anecdotes and Tips for Making Sound Decisions (Paperback, 1st ed. 2016)

Jerome Boutang, Michel De Lara

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List price R832 Loot Price R707 Discovery Miles 7 070 | Repayment Terms: R66 pm x 12* You Save R125 (15%)

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Using a wealth of anecdotes, data from academic literature, and original research, this very accessible little book highlights how we all struggle to cope with the maelstrom of choices, influences and experiences that come our way. The authors have slogged through piles of dry research papers to provide many wonderful nuggets of information and surprising insights. For example: Why is an upside-down red triangle such a powerful warning sign on the road? What is the best kind of alibi? What makes the number 7 so special? Why is it better to whisper words of love into the left ear? Will that recent marriage last? Why is it that the French eat snails but not slugs? The reader will discover the amazing tools and shortcuts that millennia of evolution have built into our brains. And this knowledge is power! Knowing more about how the human mind connects the dots helps us understand why decision-making is so tricky. With insights from evolutionary psychology, we become better equipped to understand ourselves and others and to interact and communicate more effectively.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: September 2015
First published: 2016
Authors: Jerome Boutang • Michel De Lara
Dimensions: 235 x 155 x 13mm (L x W x T)
Format: Paperback
Pages: 187
Edition: 1st ed. 2016
ISBN-13: 978-3-319-16518-9
Categories: Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Social sciences > Psychology > Cognition & cognitive psychology > General
Books > Science & Mathematics > Biology, life sciences > Zoology & animal sciences > Animal behaviour
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LSN: 3-319-16518-6
Barcode: 9783319165189

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