Edith Rose Hughes is a caring, intelligent, charismatic, philanthropist who is well known in her community. She birthed and nurtured a successful cosmetics company from a dream, to a multi-million dollar venture. Headquartered on the outskirts of her small hometown, the accomplished CEO of Rozi Cosmetics feels a void from her troubled past which she masks using a workaholic cloak. Rose finds herself in an impetuous position as a mentor to Candice - an athletic teenage girl who is at a crossroads in her life. Hurt from family drama and torn because of relationship issues with her boyfriend, Candice contemplates a different path which could alter her purpose.Rose From The Basement is a novella about the complexities of female relationships with men, women, parents, siblings and co-workers. It is an encouraging, empowering story about making wise choices, recovering from bad decisions, forgiving yourself, knowing your worth and not compromising to fulfill your dreams!

Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: * Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. * Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. * Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. * Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. * Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.