ISE Essentials of Marketing (Paperback, 18th edition)

Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: * Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. * Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. * Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. * Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. * Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	April 2023
First published:	2024
Authors:	Joseph Cannon • William Perreault • E. Jerome McCarthy
Format:	Paperback
Edition:	18th edition
ISBN-13:	978-1-266-12498-3
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	1-266-12498-5
Barcode:	9781266124983

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!