This book reports on cutting-edge digital technologies and their applications in physical activity and sport. Gathering selected chapters from the 1st International Conference on Technology in Physical Activity and Sport, held virtually on November 24-27, 2020, from Seville, Spain, it offers a practice-oriented and evidence-based perspective on how technologies can be used for evaluation and control of different parameter relating to sport, physical activity, and health. It covers how digital technologies can be applied for training and monitoring purposes, and for improving athlete's performance, how they influence sport habits in different populations, demonstrating their growing influence in sport businesses (such as fitness centers) and management, and provides new findings on the connection between physical activity and human health, suggesting some interesting directions for future studies. With a good balance of laboratory research and information relevant for professional trainers, this book will provide bioengineers, sport scientists, and physiotherapists with timely information and a multidisciplinary perspective on the use of digital technologies to improve fitness, wellbeing and health in different population groups.

This is the first book in English to offer an overview of the development of the sport industry in Spain and Portugal, examining the social, economic, cultural, and political impact sport has had in this region and on world sport more broadly. Drawing on sources in Spanish and Portuguese, the book presents important new perspectives and empirical material not previously available to English-speaking audiences. With a strong focus on management, development, economics, governance and law, set in a broader historical and socio-cultural context, the book explains the unique characteristics of the sport industry in the Iberian Peninsula. It takes a deep dive into Spanish and Portuguese football - in many ways the centre of gravity of Iberian sport - and into sport tourism, a hugely significant component of the broader economy of the region. The book also considers important emerging themes in Iberian sport, from the development of women's sport to the global profile of Cristiano Ronaldo and Rafael Nadal, and considers the wider influence of Iberian sport across the wider Hispanic diaspora. This is fascinating and illuminating reading for anybody with an interest in sport business and management, global sporting cultures, international business, or Hispanic or Latin American studies.

The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization. The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of digitalization uncovered in the wake of recent global challenges in countries around the world. The innovations that have arisen during the COVID-19 pandemic have led to a digital transformation of sports services: facilitating interactions between trainers and consumers, establishing social media as a means of boosting a sector already witnessing great growth, and organising exercise spaces. Yet, as explored by the authors in this edited collection, disparities in accessibility to economic and digital resources that enable digitalization vary depending on the providers, the managers, and the geographical situation facing the organization. With contributions from leading academics and professionals, The Digital Transformation of the Fitness Sector is an excellent read for all practitioners working in fitness technologies, sports marketing, sports management, researchers, and students.

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model. The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in twenty countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. In addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services. This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.

This book reports on cutting-edge digital technologies and their applications in physical activity and sport. Gathering selected chapters from the 1st International Conference on Technology in Physical Activity and Sport, held virtually on November 24-27, 2020, from Seville, Spain, it offers a practice-oriented and evidence-based perspective on how technologies can be used for evaluation and control of different parameter relating to sport, physical activity, and health. It covers how digital technologies can be applied for training and monitoring purposes, and for improving athlete's performance, how they influence sport habits in different populations, demonstrating their growing influence in sport businesses (such as fitness centers) and management, and provides new findings on the connection between physical activity and human health, suggesting some interesting directions for future studies. With a good balance of laboratory research and information relevant for professional trainers, this book will provide bioengineers, sport scientists, and physiotherapists with timely information and a multidisciplinary perspective on the use of digital technologies to improve fitness, wellbeing and health in different population groups.