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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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The Global Private Health & Fitness Business - A Marketing Perspective (Hardcover)
Loot Price: R2,413
Discovery Miles 24 130
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The Global Private Health & Fitness Business - A Marketing Perspective (Hardcover)
Expected to ship within 12 - 17 working days
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For decades, sports management has not been considered a priority
area of interest within sport, and there is a lack of
professionalization within the multiple approaches and key
performance areas in sports management. However, in recent years,
the importance and impact of the sports economy in the percentage
of GDP has coincided with an increase in the volume of literature
dedicated to the study of sports management, and specifically
around fitness centers, the commercialization of their services and
the loyalty chain of the users of this business model. The Global
Private Health & Fitness Business shows the globalization of
the health and fitness industry, and its different forms of
management according to different countries, the objective being to
show the various business models in the fitness industry in twenty
countries around the world and explore their methods of marketing.
The content will provide insight into the current situation and
what challenges it faces in the future. In addition to these
contexts, each chapter ends with the description of the main chains
in each country and information on the complexity in the
commercialization and loyalty of their services. This book provides
a great opportunity to further analyze sports management in
different countries, with contributions from leading academics and
professionals who share the current situation as well as the
challenges of the coming years, providing an excellent resource for
all practitioners working in sports management, researchers and
students with future projection towards this area.
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