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Green Building Trends - Europe (Paperback): Jerry Yudelson Green Building Trends - Europe (Paperback)
Jerry Yudelson
R965 Discovery Miles 9 650 Ships in 12 - 19 working days

This title is the first in a series of essential overviews of green building trends from around the world. The 'green building revolution' is a worldwide movement for energy-efficient, environmentally aware architecture and design. Europe has been in the forefront of green building technology, and "Green Building Trends: Europe" provides an indispensable overview of these cutting edge ideas and applications.In order to write this book, well-known U.S. green building expert Jerry Yudelson interviewed a number of Europe's leading architects and engineers and visited many exemplary projects. With the help of copious photographs and illustrations, Yudelson describes some of the leading contemporary green buildings in Europe, including the new Lufthansa headquarters in Frankfurt, the Norddeutsche Landesbank in Hannover, a new school at University College London, the Beaufort Court Zero-Emissions building, the Merck Serono headquarters in Geneva, and a zero-net-energy, all-glass house in Stuttgart.In clear, jargon-free prose, Yudelson provides profiles of progress in the journey towards sustainability, describes the current regulatory and business climates, and predicts what the near future may bring. He also provides a primer on new technologies, systems, and regulatory approaches in Western Europe that can be adopted in North America, including building-integrated solar technologies, radiant heating and cooling systems, dynamic facades that provide natural ventilation, innovative methods for combining climate control and water features in larger buildings, zero-net-energy homes built like Thermos bottles, and strict government timetables for achieving zero-carbon buildings."Green Building Trends: Europe" is an essential resource for anyone interested in the latest developments in this rapidly growing field.

Sustainable Retail Development - New Success Strategies (Hardcover, 2010 ed.): Jerry Yudelson Sustainable Retail Development - New Success Strategies (Hardcover, 2010 ed.)
Jerry Yudelson
R4,373 Discovery Miles 43 730 Ships in 10 - 15 working days

Sustainable Retail Development, addresses the emerging issue of green retail buildings and retail development that will grow significantly in importance over the next half-decade, a trend seen throughout the developed world. This volume is a practical and comprehensive guide to greening retail real estate, including green building and marketing strategies, corporate sustainability programs and features a 10-point action program for greening any retail real estate portfolio.

Sustainable Retail Development, should be essential reading for professionals in design, construction and operations of shopping centers and retail stores. Well illustrated, this volume features over 30 green retail developments from North America, Europe, South America, Asia and Australia, as well as interviews with 25 leading industry experts."

Marketing Green Building Services (Hardcover): Jerry Yudelson Marketing Green Building Services (Hardcover)
Jerry Yudelson
R5,842 Discovery Miles 58 420 Ships in 12 - 19 working days

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

The World's Greenest Buildings - Promise Versus Performance in Sustainable Design (Hardcover): Jerry Yudelson, Ulf Meyer The World's Greenest Buildings - Promise Versus Performance in Sustainable Design (Hardcover)
Jerry Yudelson, Ulf Meyer
R5,839 Discovery Miles 58 390 Ships in 12 - 19 working days

The Worlds Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know? Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations. This pivotal book presents: an overview of the rating systems and shows "best in class" building performance in North America, Europe, the Middle East, India, China, Australia and the Asia-Pacific region practical examples of best practices for greening both new and existing buildings a practical reference for how green buildings actually perform at the highest level, one that takes you step-by-step through many different design solutions a wealth of exemplary case studies of successful green building projects using actual performance data from which to learn interviews with architects, engineers, building owners and developers and industry experts, to provide added insight into the greening process This guide uncovers some of the pitfalls that lie ahead for sustainable design, and points the way toward much faster progress in the decade ahead.

Marketing Green Building Services (Paperback): Jerry Yudelson Marketing Green Building Services (Paperback)
Jerry Yudelson
R1,700 Discovery Miles 17 000 Ships in 12 - 19 working days

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace.
With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.
The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
* Find out how leading-edge firms market and sell green buildings
* Develop strategies for success in this fast growing, constantly changing and highlycompetitive marketplace
* Learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies

Marketing Green Buildings - Guide for Engineering, Construction and Architecture (Hardcover): Jerry Yudelson Marketing Green Buildings - Guide for Engineering, Construction and Architecture (Hardcover)
Jerry Yudelson
R4,024 Discovery Miles 40 240 Ships in 12 - 19 working days

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects.

The World's Greenest Buildings - Promise Versus Performance in Sustainable Design (Paperback): Jerry Yudelson, Ulf Meyer The World's Greenest Buildings - Promise Versus Performance in Sustainable Design (Paperback)
Jerry Yudelson, Ulf Meyer
R1,623 Discovery Miles 16 230 Ships in 12 - 19 working days

The World s Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know?

Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations.

This pivotal book presents:

  • an overview of the rating systems and shows "best in class" building performance in North America, Europe, the Middle East, India, China, Australia and the Asia-Pacific region
  • practical examples of best practices for greening both new and existing buildings
  • a practical reference for how green buildings actually perform at the highest level, one that takes you step-by-step through many different design solutions
  • a wealth of exemplary case studies of successful green building projects using actual performance data from which to learn
  • interviews with architects, engineers, building owners and developers and industry experts, to provide added insight into the greening process

This guide uncovers some of the pitfalls that lie ahead for sustainable design, and points the way toward much faster progress in the decade ahead.

The Green Building Revolution (Paperback, 2nd None Ed.): Jerry Yudelson The Green Building Revolution (Paperback, 2nd None Ed.)
Jerry Yudelson; Foreword by S. Richard Fedrizzi
R829 Discovery Miles 8 290 Ships in 12 - 19 working days

The "green building revolution'' is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, "The Green Building Revolution" introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet "green" standards. According to Yudelson, this is just the beginning. "The Green Building Revolution" describes the many "revolutions" that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader "journey to sustainability" influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, "TheGreen Building Revolution" is the definitive description of a major movement that's poised to transform our world.

The Godfather of Green - An Eco-Spiritual Memoir (Paperback): Jerry Yudelson The Godfather of Green - An Eco-Spiritual Memoir (Paperback)
Jerry Yudelson
R625 Discovery Miles 6 250 Ships in 10 - 15 working days
Greening Existing Buildings (Hardcover, Ed): Jerry Yudelson Greening Existing Buildings (Hardcover, Ed)
Jerry Yudelson
R2,372 Discovery Miles 23 720 Ships in 10 - 15 working days

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Upgrade the Energy and Environmental Performance of Existing BuildingsThis GreenSource guide explains how to transform existing buildings into more energy-efficient, resource-conserving green buildings. The book provides a clear process that guides you, step-by-step, through each phase of moving building operations and maintenance toward the goal of a green-certified building. Greening Existing Buildings features proven technologies and operating methods, and shows building owners and facility managers how to green buildings in a cost-effective way. This practical and insightful resource highlights the ten best practices for greening existing buildings, and includes more than 25 case studies of successful implementations and 35 insightful interviews with industry experts and building owners and managers. Greening Existing Buildings covers: Economic drivers and market dynamics Getting the U.S. EPA's ENERGY STAR rating U.S. Green Building Council's LEED for Existing Buildings rating Making the business case for greening existing buildings Cost of greening and setting realistic project budgets Energy-efficient building upgrades Sustainable site management and water conservation retrofits Crafting purchasing and waste management policies Upgrading indoor environmental quality Managing a LEED for Existing Buildings: Operations and Maintenance (EBOM) certification project, from beginning to end

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