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Despite the wide acceptance of Lean approaches and
customer-development strategies, many product teams still have
difficulty putting these principles into meaningful action.
That’s where The Customer-Driven Playbook comes in. This
practical guide provides a complete end-to-end process that will
help you understand customers, identify their problems,
conceptualize new ideas, and create fantastic products they’ll
love. To build successful products, you need to continually test
your assumptions about your customers and the products you build.
This book shows team leads, researchers, designers, and managers
how to use the Hypothesis Progression Framework (HPF) to formulate,
experiment with, and make sense of critical customer and product
assumptions at every stage. With helpful tips, real-world examples,
and complete guides, you’ll quickly learn how to turn Lean theory
into action. Collect and formulate your assumptions into hypotheses
that can be tested to unlock meaningful insights Conduct
experiments to create a continual cadence of learning Derive
patterns and meaning from the feedback you’ve collected from
customers Improve your confidence when making strategic business
and product decisions Track the progression of your assumptions,
hypotheses, early ideas, concepts, and product features with
step-by-step playbooks Improve customer satisfaction by creating a
consistent feedback loop
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Don't Call Me Crazy (Paperback)
Jessica Rich; Contributions by Jessica Rich; Cover design or artwork by David Ter-Avanesyan
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R723
Discovery Miles 7 230
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Ships in 10 - 15 working days
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