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Communicating with Our Families: Continuity, Interruption, and
Transformation explores the impact of personal communication
technologies on family communication. In this historical moment,
novel communication technologies and social media applications
infiltrate our family units. This edited collection examines how
communication technologies are shaping childhood, parenthood, and
families by exploring topics such as parental loneliness, family
storytelling, family technology rules, mindful technology usage,
multigenerational communication, and community. The scholars in
this volume work from a human communication perspective and use
various research modes of inquiry including quantitative,
qualitative, and interpretive methods. Through the integration and
presentation of diverse research questions tested and responded to
from a variety of scholarly approaches, a nuanced exploration of
communication technology utilized within a family setting is
provided. Since the family is indeed "the first communication
classroom," this volume interrogates how that classroom may be
changing and the implications of that change on different roles,
responsibilities, and relationships within the family. Perhaps the
most significant question implied by our contributors in this
volume: Will the introduction of new communication technologies
fundamentally alter familial forms and will those new grouping that
emerge resemble what has been generally assumed for several
millennia?
Integrated Marketing Communication (IMC) is a holistic approach to
the areas of advertising, public relations, branding, promotions,
event and experiential marketing, and related fields of strategic
communication. Integrated Marketing Communication: Creating Spaces
for Engagement explores how IMC can open up spaces for engagement
in our classrooms and our communities. The breadth of the
contributors is in the spirit of IMC, examining public and private
sector organizations that offer products and services while relying
on various methodologies and theoretical approaches, with
particular emphasis on rhetoric, philosophy of communication,
qualitative research, and historical perspectives in IMC. Moreover,
each chapter considers IMC from a different communicative
perspective, including strategic communication, philosophy of
communication, rhetorical theory, health communication, crisis and
risk communication, communication theory, and mass communication.
Integrated Marketing Communication (IMC) is a holistic approach to
the areas of advertising, public relations, branding, promotions,
event and experiential marketing, and related fields of strategic
communication. Integrated Marketing Communication: Creating Spaces
for Engagement explores how IMC can open up spaces for engagement
in our classrooms and our communities. The breadth of the
contributors is in the spirit of IMC, examining public and private
sector organizations that offer products and services while relying
on various methodologies and theoretical approaches, with
particular emphasis on rhetoric, philosophy of communication,
qualitative research, and historical perspectives in IMC. Moreover,
each chapter considers IMC from a different communicative
perspective, including strategic communication, philosophy of
communication, rhetorical theory, health communication, crisis and
risk communication, communication theory, and mass communication.
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