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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Integrated Marketing Communication - Creating Spaces for Engagement (Hardcover)
Loot Price: R3,271
Discovery Miles 32 710
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Integrated Marketing Communication - Creating Spaces for Engagement (Hardcover)
Series: Integrated Marketing Communication
Expected to ship within 10 - 15 working days
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Integrated Marketing Communication (IMC) is a holistic approach to
the areas of advertising, public relations, branding, promotions,
event and experiential marketing, and related fields of strategic
communication. Integrated Marketing Communication: Creating Spaces
for Engagement explores how IMC can open up spaces for engagement
in our classrooms and our communities. The breadth of the
contributors is in the spirit of IMC, examining public and private
sector organizations that offer products and services while relying
on various methodologies and theoretical approaches, with
particular emphasis on rhetoric, philosophy of communication,
qualitative research, and historical perspectives in IMC. Moreover,
each chapter considers IMC from a different communicative
perspective, including strategic communication, philosophy of
communication, rhetorical theory, health communication, crisis and
risk communication, communication theory, and mass communication.
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