Integrated Marketing Communication - Creating Spaces for Engagement (Hardcover)

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

General

Imprint:	Lexington Books
Country of origin:	United States
Series:	Integrated Marketing Communication
Release date:	September 2016
Editors:	Jeanne M. Persuit • Christina L. McDowell Marinchak
Contributors:	Daniel Assmus • Jill K Burk • Vernon E. Cronen • Kelli Lynn Fellows • Kees Van Het Hof • Paula Lucas • Christina L. McDowell Marinchak • Amanda G Mckendree
Dimensions:	240 x 162 x 21mm (L x W x T)
Format:	Hardcover
Pages:	198
ISBN-13:	978-1-4985-4002-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4985-4002-3
Barcode:	9781498540025

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