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Showing 1 - 15 of
15 matches in All Departments
Customer satisfaction and loyalty are becoming increasingly
important to most organizations since the financial benefits from
improving them have been well documented. This book presents a
thorough examination of how to use research to understand customer
satisfaction and loyalty. It takes the reader step-by-step through
the process of designing and conducting a survey to generate
accurate measures of customer satisfaction and loyalty. The
research process is explained in detail, including questionnaire
design, analysis and reporting, but the book also covers other
elements of an effective customer satisfaction process. These
include project planning, communicating with customers before,
during and after the survey, as well as providing internal feedback
and taking effective action to address issues raised by the survey.
There is also comprehensive coverage of loyalty measurement
methodologies as well as the satisfaction-profit chain and
associated modelling and forecasting techniques.
Evolutionary theory is all the rage, but how accurate is the
information we are being fed? Jim Alexander casts a critical eye
over the new popular concensus, addressing important issues in one
of the key debates in modern society.
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Savant (Paperback)
Jim Alexander; Contributions by Will Pickering, Fin Cramb
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R349
R302
Discovery Miles 3 020
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Good Cop (Paperback)
Jim Alexander
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R400
R355
Discovery Miles 3 550
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The Light (Paperback)
Jim Alexander; Edited by Murray Kirsten; Cover design or artwork by Ronald Alex
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R389
R350
Discovery Miles 3 500
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The Ripper Legacy (Paperback)
Jim Alexander; Illustrated by Mark Bloodworth
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R393
R324
Discovery Miles 3 240
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GoodCopBadCop (Paperback)
Jim Alexander; Edited by Elinor Winter
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R362
R326
Discovery Miles 3 260
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In the 1880s, a Brooklyn baseball manager plotted to steal pitching
signs and alert batters with a hidden electrical wire. In 1951, the
Brooklyn Dodgers were robbed of a pennant via a sign-stealing
scheme involving a center field office, a telescope and a button
connected to the bullpen phone. In 2019, the Los Angeles Dodgers
were robbed of a World Series championship via a sign-stealing
system involving a TV camera, a monitor, a trash can and a bat.
History has often repeated itself around the Dodgers franchise.
From their beginnings as the Brooklyn Atlantics to their move from
Flatbush to L.A. and into the 21st Century, the Dodgers and have
seen heartbreaking losses and stirring triumphs, broken the color
barrier, turned the game into a true coast-to-coast sport and
produced many Hall of Famers, This is their story.
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Paperback
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R398
R330
Discovery Miles 3 300
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