Hundreds of Westclox (R) electric clocks introduced between 1931 and 1970 are displayed in over 720 images. This impressive book also covers Westclox store displays, after-market automobile clocks, and weather instruments. Many of the over 200 store displays pictured feature impressive Art Nouveau, Art Deco, and Mid-Century Modern designs. Although Westclox did not introduce its first electric clock--the "Big Ben Electric"--until 1931, it nonetheless proved to be an innovator in electric time keeping. This book contains extensive information on those innovations and the men behind them. It also provides documented evidence of the designers of dozens of models. In addition to Henry Dreyfuss, readers are introduced to lesser known designers such as Max Schlenker and Ellworth Danz. An extensive history of the company is presented, drawn largely from the pages of Tick Talk, Westclox's employee magazine. Westclox's expansion into overseas markets, acquisition of other companies such as the Sterling Clock Company, and merger with Seth Thomas to form General Time are all discussed. Marketing efforts ranging from Westclox's earliest Saturday Evening Post ad in 1910 to its sponsorship of the Today Show in the 1960s are also included. Endnotes, a bibliography, indices, and values in the captions round out this impressive presentation for collectors, designers, and historians.

Over 790 images display hundreds of Westclox*r "wind-up" clocks and watches produced between 1885 and 1970. An extensive history of the company and its employees is told through photographs, poems, letters, and anecdotes drawn from the Westclox magazine-Tick Talk. Westclox' pioneering marketing efforts are discussed, including its move into radio advertising with the Big Ben "Dream Dramas." The informative text also includes data on major innovations in spring clocks and watches, identifying both patents and inventors. Included are George Kern's original patents for "Big Ben." Westclox spring clocks and watches spanned many design eras, including Victorian, Art Nouveau, Art Deco, and Mid-Century Modern. In addition to Henry Dreyfuss' well-known redesigns of Big Ben during the 1930s and 1940s, the designers of dozens of other clocks are identified. Among the designers discussed are Joseph Steinmeier, Max Schlenker, Ellworth Danz, and Roman Szalek. Endnotes, a bibliography, and indices are included, along with current market values in the captions. Clock collectors, designers, and historians will find this book fascinating. Endnotes, a bibliography, and index are included, along with current market values in the captions. Clock collectors, designers, and historians will find this book fascinating.