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This book provides a snapshot of the COVID-19 pandemic situation
from the perspective of the tourism, aviation and hospitality
industries. The book analyzes the challenges and possible
strategies for recovery to meet the urgent needs of the industry to
deal with this catastrophic health crisis. A good part of the book
discusses the negative effect of the pandemic to these industrial
sectors and the strategies to reduce it. The book also explores
other aspects of the tourism and hospitality development as the
base for recovery such as applying more flexible business models,
understanding the resident’s perception and emotion experience,
strengthening the human resource management, and improving the
destination image for marketing, etc. Some long-term issues are
also discussed such as management education and environment
protection education. The book is highly recommended for tourism
and aviation researchers, policy makers, industry practitioners,
and graduate students. This book is a collection of selected papers
from the 10th International Conference on Tourism and Hospitality
between China and Spain (www.china-spain.org).
This book analyzes a broad variety of tourism products in China,
Asia and Europe that employ both cutting-edge IT technologies and
advanced methodologies. These products are cultural tourism,
recreational tourism, sport tourism, adventure tourism, medical
tourism and more. Authors from different areas contributed to the
book, including academic researchers, graduate students, government
administrators and industry practitioners. The book covers the
entire chain of tourism product business processes: product
development and improvement, tourist behavior analysis, marketing
and sales, customer service, etc. In addition, it addresses related
issues such as tourism sustainability, policymaking, environmental
protection and human resource development. Big data processing,
data mining, visual content analysis and textural content analysis,
semantic nets and sentiment analysis are among the cutting-edge
technological tools used to study tourism product development here.
The book gathers selected papers from the 9th International
Conference on Tourism and Hospitality between China and Spain
(www.china-spain.org) with participants from 18 countries. Though
the book is mainly intended for researchers and policymakers, it
will also appeal to a wider audience, due to its first-hand
content, insightful analysis and broad geographic coverage.
This book analyzes a broad variety of tourism products in China,
Asia and Europe that employ both cutting-edge IT technologies and
advanced methodologies. These products are cultural tourism,
recreational tourism, sport tourism, adventure tourism, medical
tourism and more. Authors from different areas contributed to the
book, including academic researchers, graduate students, government
administrators and industry practitioners. The book covers the
entire chain of tourism product business processes: product
development and improvement, tourist behavior analysis, marketing
and sales, customer service, etc. In addition, it addresses related
issues such as tourism sustainability, policymaking, environmental
protection and human resource development. Big data processing,
data mining, visual content analysis and textural content analysis,
semantic nets and sentiment analysis are among the cutting-edge
technological tools used to study tourism product development here.
The book gathers selected papers from the 9th International
Conference on Tourism and Hospitality between China and Spain
(www.china-spain.org) with participants from 18 countries. Though
the book is mainly intended for researchers and policymakers, it
will also appeal to a wider audience, due to its first-hand
content, insightful analysis and broad geographic coverage.
This book provides a snapshot of the COVID-19 pandemic situation
from the perspective of the tourism, aviation and hospitality
industries. The book analyzes the challenges and possible
strategies for recovery to meet the urgent needs of the industry to
deal with this catastrophic health crisis. A good part of the book
discusses the negative effect of the pandemic to these industrial
sectors and the strategies to reduce it. The book also explores
other aspects of the tourism and hospitality development as the
base for recovery such as applying more flexible business models,
understanding the resident's perception and emotion experience,
strengthening the human resource management, and improving the
destination image for marketing, etc. Some long-term issues are
also discussed such as management education and environment
protection education. The book is highly recommended for tourism
and aviation researchers, policy makers, industry practitioners,
and graduate students. This book is a collection of selected papers
from the 10th International Conference on Tourism and Hospitality
between China and Spain (www.china-spain.org).
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