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Showing 1 - 8 of 8 matches in All Departments

Consumer Demographics and Behaviour - Markets are People (Hardcover, 2011): Jo M. Martins, Farhat Yusuf, David A. Swanson Consumer Demographics and Behaviour - Markets are People (Hardcover, 2011)
Jo M. Martins, Farhat Yusuf, David A. Swanson
R3,989 Discovery Miles 39 890 Ships in 10 - 15 working days

"This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. ""

Global Population in Transition (Hardcover, 1st ed. 2018): Jo M. Martins, Fei Guo, David A. Swanson Global Population in Transition (Hardcover, 1st ed. 2018)
Jo M. Martins, Fei Guo, David A. Swanson
R3,159 Discovery Miles 31 590 Ships in 18 - 22 working days

This book deals with macro and micro aspects of population change and their inter-face with socio-economic factors and impact. It examines theoretical notions and pursues their empirical manifestations and uses multidisciplinary approaches to population change and diversity. It investigates the organic nature of the relationships between socio-economic factors and population change and the feedback loops that affect socio-economic organisation and behaviour. The book brings together material often scattered in a number of sources and disciplines that helps to understand population change and their socio-economic aspects. In addition to dealing with the more conventional factors in population dynamics in the form of fertility, mortality and migration, the book examines socio-economic forces that influence them. It discusses population evolving attributes that affect population characteristics and social and behaviour and impact on the environment. Further, it deals with social organisation and pathways that lead to different social and economic development and standards of living of diverse populations.

Methods of Demographic Analysis (Hardcover, 2014 ed.): Farhat Yusuf, Jo M. Martins, David A. Swanson Methods of Demographic Analysis (Hardcover, 2014 ed.)
Farhat Yusuf, Jo M. Martins, David A. Swanson
R4,090 Discovery Miles 40 900 Ships in 10 - 15 working days

This book provides an up-to-date overview of demographic analysis and methods, including recent developments in demography. Concepts and methods, from the nature of demographic information through data collection and the basics of statistical measures and on to demographic analysis itself are succinctly explained. Measures and analyses of fertility, mortality, life tables, migration and demographic events such as marriage, education and labour force are described while later chapters cover multiple decrement tables, population projections, the importance of testing and smoothing demographic data, the stable population model and demographic software. An emphasis on practical aspects and the use of real-life examples based on data from around the globe make this book accessible, whilst comprehensive references and links to data and other resources on the internet help readers to explore further. The text is concise and well written, making it ideally suited to a wider audience from students to academics and teachers. Students of demography, geography, sociology, economics, as well as professionals, academics and students of marketing, human resource management, and public health who have an interest in population issues will all find this book useful.

Systems Thinking Analyses for Health Policy and Systems Development - A Malaysian Case Study: Jo M. Martins, Indra... Systems Thinking Analyses for Health Policy and Systems Development - A Malaysian Case Study
Jo M. Martins, Indra Pathmanathan, David T. Tan, Shiang Cheng Lim, Pascale Allotey
R809 Discovery Miles 8 090 Ships in 10 - 15 working days

Health systems are fluid and their components are interdependent in complex ways. Policymakers, academics and students continually endeavour to understand how to manage health systems to improve the health of populations. However, previous scholarship has often failed to engage with the intersections and interactions of health with a multitude of other systems and determinants. This book ambitiously takes on the challenge of presenting health systems as a coherent whole, by applying a systems-thinking lens. It focuses on Malaysia as a case study to demonstrate the evolution of a health system from a low-income developing status to one of the most resilient health systems today. A rich collaboration of multidisciplinary academics working with policymakers who were at the coalface of decision-making and practitioners with decades of experience, provides a candid analysis of what worked and what did not. The result is an engaging, informative and thought-provoking intervention in the debate. This title is Open Access.

Systems Thinking Analyses for Health Policy and Systems Development - A Malaysian Case Study (Hardcover): Jo M. Martins, Indra... Systems Thinking Analyses for Health Policy and Systems Development - A Malaysian Case Study (Hardcover)
Jo M. Martins, Indra Pathmanathan, David T. Tan, Shiang Cheng Lim, Pascale Allotey
R2,527 Discovery Miles 25 270 Ships in 10 - 15 working days

Health systems are fluid and their components are interdependent in complex ways. Policymakers, academics and students continually endeavour to understand how to manage health systems to improve the health of populations. However, previous scholarship has often failed to engage with the intersections and interactions of health with a multitude of other systems and determinants. This book ambitiously takes on the challenge of presenting health systems as a coherent whole, by applying a systems-thinking lens. It focuses on Malaysia as a case study to demonstrate the evolution of a health system from a low-income developing status to one of the most resilient health systems today. A rich collaboration of multidisciplinary academics working with policymakers who were at the coalface of decision-making and practitioners with decades of experience, provides a candid analysis of what worked and what did not. The result is an engaging, informative and thought-provoking intervention in the debate. This title is Open Access.

Global Population in Transition (Paperback, Softcover reprint of the original 1st ed. 2018): Jo M. Martins, Fei Guo, David A.... Global Population in Transition (Paperback, Softcover reprint of the original 1st ed. 2018)
Jo M. Martins, Fei Guo, David A. Swanson
R2,452 Discovery Miles 24 520 Ships in 18 - 22 working days

This book deals with macro and micro aspects of population change and their inter-face with socio-economic factors and impact. It examines theoretical notions and pursues their empirical manifestations and uses multidisciplinary approaches to population change and diversity. It investigates the organic nature of the relationships between socio-economic factors and population change and the feedback loops that affect socio-economic organisation and behaviour. The book brings together material often scattered in a number of sources and disciplines that helps to understand population change and their socio-economic aspects. In addition to dealing with the more conventional factors in population dynamics in the form of fertility, mortality and migration, the book examines socio-economic forces that influence them. It discusses population evolving attributes that affect population characteristics and social and behaviour and impact on the environment. Further, it deals with social organisation and pathways that lead to different social and economic development and standards of living of diverse populations.

Methods of Demographic Analysis (Paperback, Softcover reprint of the original 1st ed. 2014): Farhat Yusuf, Jo M. Martins, David... Methods of Demographic Analysis (Paperback, Softcover reprint of the original 1st ed. 2014)
Farhat Yusuf, Jo M. Martins, David A. Swanson
R4,636 Discovery Miles 46 360 Ships in 18 - 22 working days

This book provides an up-to-date overview of demographic analysis and methods, including recent developments in demography. Concepts and methods, from the nature of demographic information through data collection and the basics of statistical measures and on to demographic analysis itself are succinctly explained. Measures and analyses of fertility, mortality, life tables, migration and demographic events such as marriage, education and labour force are described while later chapters cover multiple decrement tables, population projections, the importance of testing and smoothing demographic data, the stable population model and demographic software.   An emphasis on practical aspects and the use of real-life examples based on data from around the globe make this book accessible, whilst comprehensive references and links to data and other resources on the internet help readers to explore further.   The text is concise and well written, making it ideally suited to a wider audience from students to academics and teachers. Students of demography, geography, sociology, economics, as well as professionals, academics and students of marketing, human resource management, and public health who have an interest in population issues will all find this book useful.

Consumer Demographics and Behaviour - Markets are People (Paperback, 2012 ed.): Jo M. Martins, Farhat Yusuf, David A. Swanson Consumer Demographics and Behaviour - Markets are People (Paperback, 2012 ed.)
Jo M. Martins, Farhat Yusuf, David A. Swanson
R4,011 Discovery Miles 40 110 Ships in 18 - 22 working days

"This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. ""

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