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This volume provides a thorough introduction to creating and
conducting focus group research projects. Carey and Asbury provide
background on the history of focus groups then document the best
practices in conducting a study using them. They also provide
valuable advice on how to conduct a fair and accurate analysis of
minorities and other vulnerable groups within the population at
large. This book is an excellent introduction for any researcher
looking to utilize focus groups in their next project.
This volume provides a thorough introduction to creating and
conducting focus group research projects. Carey and Asbury provide
background on the history of focus groups then document the best
practices in conducting a study using them. They also provide
valuable advice on how to conduct a fair and accurate analysis of
minorities and other vulnerable groups within the population at
large. This book is an excellent introduction for any researcher
looking to utilize focus groups in their next project.
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