|
Showing 1 - 1 of
1 matches in All Departments
A new sub-area of marketing is emerging called neuromarketing. It
combines psychology, neuroscience, and economics with the study of
consumer motivations. This is leading to the creation of new
technological approaches that enable companies to read the
customer's mind and tailor marketing practices, products, and
services. Neuromarketing and Big Data Analytics for Strategic
Consumer Engagement: Emerging Research and Opportunities provides
emerging information on the issues involved in the field of
neuromarketing, including models, technologies, and the methodology
of this field. Highlighting the intricacies of neuroscience,
biometrics, multimedia technology, marketing strategy, and big data
management, this book is an ideal resource for researchers,
neuroscientists, marketers, suppliers, customers, and investors
seeking current research on the integration of new neuromarketing
trends and technologies.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.