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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement - Emerging Research and Opportunities (Hardcover) Loot Price: R4,484
Discovery Miles 44 840
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement - Emerging Research and Opportunities (Hardcover):...

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement - Emerging Research and Opportunities (Hardcover)

Joana Coutinho De Sousa

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Loot Price R4,484 Discovery Miles 44 840 | Repayment Terms: R420 pm x 12*

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A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

General

Imprint: IGI Global
Country of origin: United States
Release date: December 2017
Authors: Joana Coutinho De Sousa
Dimensions: 254 x 178 x 20mm (L x W x T)
Format: Hardcover
Pages: 135
ISBN-13: 978-1-5225-4834-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-5225-4834-3
Barcode: 9781522548348

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