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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement - Emerging Research and Opportunities (Hardcover)
Loot Price: R4,484
Discovery Miles 44 840
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement - Emerging Research and Opportunities (Hardcover)
Expected to ship within 10 - 15 working days
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A new sub-area of marketing is emerging called neuromarketing. It
combines psychology, neuroscience, and economics with the study of
consumer motivations. This is leading to the creation of new
technological approaches that enable companies to read the
customer's mind and tailor marketing practices, products, and
services. Neuromarketing and Big Data Analytics for Strategic
Consumer Engagement: Emerging Research and Opportunities provides
emerging information on the issues involved in the field of
neuromarketing, including models, technologies, and the methodology
of this field. Highlighting the intricacies of neuroscience,
biometrics, multimedia technology, marketing strategy, and big data
management, this book is an ideal resource for researchers,
neuroscientists, marketers, suppliers, customers, and investors
seeking current research on the integration of new neuromarketing
trends and technologies.
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