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Markenbudgetierung (German, Paperback, 2008 ed.): Jochen Heemann Markenbudgetierung (German, Paperback, 2008 ed.)
Jochen Heemann; Foreword by Prof Dr Christoph Burmann
R1,902 Discovery Miles 19 020
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Basierend auf dem Ansatz der identitatsbasierten Markenfuhrung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklarungsmodell fur die Markenbudgetierung."

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