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Markenbudgetierung (German, Paperback, 2008 ed.) Loot Price: R1,733
Discovery Miles 17 330
Repayment Terms: R162 pm x 12*
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Markenbudgetierung (German, Paperback, 2008 ed.): Jochen Heemann

Markenbudgetierung (German, Paperback, 2008 ed.)

Jochen Heemann; Foreword by Prof Dr Christoph Burmann

Series: Innovatives Markenmanagement

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Loot Price R1,733 Discovery Miles 17 330 | Repayment Terms: R162 pm x 12*

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Basierend auf dem Ansatz der identitatsbasierten Markenfuhrung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklarungsmodell fur die Markenbudgetierung."

General

Imprint: Gabler Verlag
Country of origin: Germany
Series: Innovatives Markenmanagement
Release date: November 2008
First published: November 2008
Authors: Jochen Heemann
Foreword by: Prof Dr Christoph Burmann
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 294
Edition: 2008 ed.
ISBN-13: 978-3-8349-1323-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-1323-5
Barcode: 9783834913234

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