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Markenbudgetierung (German, Paperback, 2008 ed.) Loot Price: R1,813
Discovery Miles 18 130
Repayment Terms: R170 pm x 12*
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Markenbudgetierung (German, Paperback, 2008 ed.): Jochen Heemann

Markenbudgetierung (German, Paperback, 2008 ed.)

Jochen Heemann; Foreword by Prof Dr Christoph Burmann

Series: Innovatives Markenmanagement

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Loot Price R1,813 Discovery Miles 18 130 | Repayment Terms: R170 pm x 12*

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Markenbudgetierung (German, Paperback, 2008 ed.): Jochen Heemann
Markenbudgetierung
R1,813
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Against Period Poverty
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Total price: R1,833
Discovery Miles: 18 330
Terms: R172 pm x 12*
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Basierend auf dem Ansatz der identitatsbasierten Markenfuhrung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklarungsmodell fur die Markenbudgetierung."

General

Imprint: Gabler Verlag
Country of origin: Germany
Series: Innovatives Markenmanagement
Release date: November 2008
First published: November 2008
Authors: Jochen Heemann
Foreword by: Prof Dr Christoph Burmann
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 294
Edition: 2008 ed.
ISBN-13: 978-3-8349-1323-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1323-5
Barcode: 9783834913234

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